Meaningful connections start with remarkable creative
Proof it works
High-impact for Engagement
A CPG Food client challenged the team at PadSquad to capture the attention of families with kids and drive awareness and reach of a fan-favorite product line now reimagined with a new kid-friendly twist. With a brand promise of delivering more fun at dinner time, driving engagement was a KPI for this campaign.
The PadSquad team set out to create memorable ad experiences that showcase the product in unique and engaging ways.
Three formats were designed for this campaign with one built specifically to drive engagements called Shop’spiration Cards.
This creative presented parents with an interactive stack of cards each featuring a new product shape that could be sorted using touch interaction. Animation and instructions briefly demonstrated how to interact with the unit and disappeared after a few seconds. This playful ad experience enabled parents to shuffle through each card to explore the new shapes with a swipe to the left, right, up and down. Cards could also be flipped for more product content consumption with a prominent CTA to “Buy Now”.
Overall the campaign politely captured parent’s attention increasing reach and brand lift, as measured by Kantar Millward Brown.
the engagement rate of padsquad's benchmarks
The Shop’spiration Cards surpassed PadSquad’s ER by 4x, delivering a 298% higher engagement rate. Shop’spiration Cards creative showed that given the opportunity for users to participate in multiple interactions, they will follow through!