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Understanding MFA Sites: The Hidden World of Made-for-Advertising Websites
MFA sites are web pages designed primarily to generate revenue through ads, often at the expense of providing valuable...
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How to Drive Holiday Success with High Impact Creative
It’s that time of year again. School is out, summer is here and brands are starting to plan for the holiday season (yes, already).
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Revving Up Sales: How Automotive Brands Use Rich Media Ads to Drive Conversions
Jul 31, 2024 by Carter Opsahl
For automotive brands, capturing and retaining consumer attention is a unique challenge. Traditional car advertisements...
2 min read
Enhance Your Holiday Ad Targeting and Relevance With 1st and 2nd Party Data
Jul 23, 2024 by PadSquad
In the dynamic world of digital marketing, the ability to effectively target and personalize campaigns is more valuable...
2 min read
Supercharge Your Holiday Campaigns with Interactive Cross-Device Video Advertising
Jul 15, 2024 by PadSquad
The holiday season is the busiest time of the year for advertisers, and it's crucial to stand out from the competition....
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Bridge the Gap Between Engagement and Conversion With Shoppable Creative for the Holidays
Jul 8, 2024 by PadSquad
This holiday season, make it even easier for shoppers to get both gift inspo and check gifts off their lists by...
2 min read
Cannes Lions Festival of Creativity 2024: Highlights and Takeaways
Jun 28, 2024 by Lance Wolder
The Cannes Lions International Festival of Creativity is always a highlight on our calendar, and this year was no...
2 min read
How to Drive Holiday Success with High Impact Creative
Jun 24, 2024 by PadSquad
It’s that time of year again. School is out, summer is here and brands are starting to plan for the holiday season...
2 min read
PadSquad's Approach to a Cookie-less Future
Jun 4, 2024 by PadSquad
Remarkable Creative, Cookie-Free With the evolving digital landscape, the gradual deprecation of third-party cookies...
2 min read
Making a Splash: Rich Media Strategies for CPG & Alcohol Brands For The Summer
May 8, 2024 by Carter Opsahl
As the days grow longer and temperatures rise, brands across the spectrum gear up for one of the most significant...
1 min read
Rich Media vs. Static Ads: Which is More Effective for Retailers?
Apr 25, 2024 by Carter Opsahl
In the bustling realm of retail, where every click and conversion counts, the choice between rich media and static ads...
2 min read
Behind the Scenes: How PadSquad Elevated a CPG Brand's Visibility During Back-to-School Season
Apr 17, 2024 by Carter Opsahl
As the school year starts to wind down, the hustle and bustle of the back-to-school season for marketers emerges,...
1 min read
School is in Session: Why PadSquad is Your Back-to-School Secret Weapon
Apr 4, 2024 by Hunter Mason
Back to School season is an all-out food fight between marketers battling for consumer attention and brand success....
