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Measuring Attention in Digital Ads: What Metrics To Track and How To Use Them
Digital advertising success hinges on one critical factor: attention. In an increasingly crowded online landscape,...
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PadSquad and Resonate Team Up to Boost Digital Advertising Effectiveness
PadSquad is thrilled to announce our partnership with Resonate, a leader in AI-driven consumer intelligence and analytics.
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Eye-Tracking Technology: The Pros and Cons of Using It To Measure Ad Attention
Dec 12, 2024 by Carter Opsahl
In the rapidly evolving world of digital advertising, understanding how consumers interact with ads has become crucial...
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Creative advertising strategies and insights to accelerate success in the auto industry
Dec 9, 2024 by Laura Fregeau
The automotive industry is fast-paced and crowded, with brands constantly vying for consumer attention across the...
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A Digital Advertiser's Cheat Sheet for the World of Attention Measurement
Nov 26, 2024 by Laura Fregeau
In an era of information overload, digital advertising is experiencing a fundamental shift. Traditional metrics like...
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Breaking Up Google's Advertising Monopoly: Insights from PadSquad
Oct 24, 2024 by PadSquad
PadSquad has been at the forefront of rich media advertising for over 12 years, witnessing firsthand the evolution of...
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PadSquad and Resonate Team Up to Boost Digital Advertising Effectiveness
Oct 16, 2024 by PadSquad
PadSquad is thrilled to announce our partnership with Resonate, a leader in AI-driven consumer intelligence and...
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How Holiday Advertisers Can Election-Proof Their Campaigns
Oct 10, 2024 by Carter Opsahl
With the 2024 election season approaching, holiday advertisers may feel the pressure of a competitive Q4 advertising...
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Advertising trends and creative strategies to help brands win in travel
Sep 26, 2024 by Laura Fregeau
It's no secret that over the last several years, the travel category has undergone a huge transformation. From all-time...
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Understanding MFA Sites: The Hidden World of Made-for-Advertising Websites
Sep 6, 2024 by PadSquad
MFA sites are web pages designed primarily to generate revenue through ads, often at the expense of providing valuable...
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Revving Up Sales: How Automotive Brands Use Rich Media Ads to Drive Conversions
Jul 31, 2024 by Carter Opsahl
For automotive brands, capturing and retaining consumer attention is a unique challenge. Traditional car advertisements...
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Enhance Your Holiday Ad Targeting and Relevance With 1st and 2nd Party Data
Jul 23, 2024 by PadSquad
In the dynamic world of digital marketing, the ability to effectively target and personalize campaigns is more valuable...
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Supercharge Your Holiday Campaigns with Interactive Cross-Device Video Advertising
Jul 15, 2024 by PadSquad
The holiday season is the busiest time of the year for advertisers, and it's crucial to stand out from the competition....
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