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Is Your Creative Strategy Holiday-Ready
With $1.4 trillion in forecasted U.S. holiday sales, brands have a golden opportunity to connect with shoppers in...
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PadSquad and Resonate Team Up to Boost Digital Advertising Effectiveness
PadSquad is thrilled to announce our partnership with Resonate, a leader in AI-driven consumer intelligence and analytics.
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New Research: Interactive Video Creates Untapped Opportunity for Brand Engagement
Jun 10, 2025 by Liz Cerrone
Interactive video advertising, positioned to capture a significant share of the $191 billion digital video advertising...
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The Creative Edge: Thriving Amid Economic Anxiety
May 15, 2025 by Liz Cerrone
The U.S. economy is in a phase of heightened volatility, with inflationary pressure continuing to reshape consumer...
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Winning Creative and Media Strategies for Streaming Entertainment Platforms
Apr 24, 2025 by Carter Opsahl
The world of streaming entertainment is constantly evolving. With everyone from major Hollywood studios to...
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Beyond Skip Buttons: How Interactive Video Ads Elevate Engagement
Apr 17, 2025 by Carter Opsahl
For years, success in digital video advertising was measured by views and impressions. But let’s be honest, just...
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How to Ace Your Back-to-School Advertising Campaigns
Apr 4, 2025 by Carter Opsahl
As one school year winds down, and summer approaches, back-to-school (BTS) shopping is a significant event for families...
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Top Trends in CPG Rich Media Advertising for 2025
Mar 28, 2025 by Laura Fregeau
As we enter 2025, major trends in rich media advertising are reshaping how CPG brands connect with consumers. With...
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How Interactive Video Ads Drove 350K+ Store Visits for a Leading Retailer
Mar 25, 2025 by Carter Opsahl
When it comes to digital advertising, success is often measured by simple metrics such as impressions and views. But...
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How Pechanga Resort Casino Engaged Diverse Audiences with High Impact Ads
Mar 6, 2025 by Carter Opsahl
In today's increasingly inclusive advertising industry, Pechanga Resort Casino and Mighty Media Shop understand that...
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Winning Mother's & Father's Day Marketing with High Impact Advertising
Mar 6, 2025 by Carter Opsahl
Each year, Mother’s Day and Father’s Day drive billions in retail spending as families celebrate the people who mean...
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How CPG Brands Are Winning with Interactive Video Ad Experiences
Feb 20, 2025 by Carter Opsahl
Picture this: you're mindlessly scrolling through your feed, skipping video after video ad, until something unexpected...
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The Big 5: The Advertiser's Guide to $1.2T in Shopping Moments
Feb 12, 2025 by Carter Opsahl
Each year, key seasonal events drive a surge in consumer spending, pushing retailers into a fierce battle to win...
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