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How to Plan a CPG Buy That Moves the Shopper's Shortlist
In CPG, the shelf you plan against is the shopper's shortlist. Six brand-lift studies show what high-impact creative...
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Winning Fan Attention During the 2026 FIFA World Cup
Explore how brands can show up meaningfully during the 2026 FIFA World Cup by tapping into cultural relevance, local context, and interactive experiences that turn fan energy into measurable impact.
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2 min read
What Makes Retail Creative Perform
Aug 17, 2026 by Liz Cerrone
In retail, creative is the growth lever, not the line item you trim. The brands pulling ahead treat it that way, & let...
1 min read
Beyond the Broadcast: High-Impact Creative That Turns Sports Attention Into Action
Jun 25, 2026 by Liz Cerrone
Live sports is the last reliable mass audience in media. People watch live, together, with full attention. From NFL...
2 min read
What the Publicis-LiveRamp Deal Signals for Creative
May 20, 2026 by Lance Wolder
Publicis announced over the weekend that it is acquiring LiveRamp for $2.2 billion, another clear signal that identity,...
1 min read
We're Closing the Loop Between Digital Ads & Real-World Visits
Apr 23, 2026 by Liz Cerrone
Foot traffic measurement meets high-impact creative, giving marketers proof that their campaigns are moving people, not...
2 min read
Back-to-School: Connecting Digital Media to Real-World Outcomes
Apr 7, 2026 by Liz Cerrone
Back‑to‑school is one of the most competitive moments of the year. Parents are starting earlier. Budgets are tighter....
2 min read
The Data Behind Better Video: Key Findings From New OM Media Trials & PadSquad Research
Mar 5, 2026 by Liz Cerrone
Video ads have a new baseline Consumers scroll fast, multitask constantly, and skip anything that doesn't feel...
2 min read
Press, Hold, Shop: PadSquad’s New Sticker Feature Turns Instinct Into Interaction
Feb 26, 2026 by Liz Cerrone
Marketers have been chasing the same goal for years: make digital advertising feel as natural as the way people already...
2 min read
PadSquad Reports Significant Growth in Video Adoption
Jan 8, 2026 by Liz Cerrone
Year-over-Year Growth in Video Adoption and Revenue Highlights Changing Priorities for Interactivity Within Omnichannel...
3 min read
PadSquad Wrapped 2025
Dec 23, 2025 by Liz Cerrone
For PadSquad, 2025 was the year we doubled down on a belief that has guided us from the start: creative only matters if...
3 min read
Winning Fan Attention During the 2026 FIFA World Cup
Dec 11, 2025 by Liz Cerrone
The 2026 FIFA World Cup will bring a surge of global energy to North America. 11 U.S. cities are hosting matches and...
1 min read
How Brands Can Capture $1.2 Trillion in Consumer Spend During 5 Key Shopping Moments
Nov 7, 2025 by Liz Cerrone
A trillion-dollar opportunity hiding in plain sight Every year, consumers spend more than $1.2 trillion across five key...
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