CASE STUDY
Amelia Island
How Amelia Island helped travel-intenders find their escape
Find Your Escape Campaign
The Objective
The Amelia Island Convention & Visitors Bureau launched its winter campaign with a goal to engage leisure travelers in key northeast markets. The campaign presented Amelia Island, Florida as an escape to warm beaches and sunny days from harsh winter weather.
The Solution
Our strategy was to deploy a weather triggered mobile campaign with custom rich media units that would juxtapose the warm luxuries Amelia Island has to offer with the current winter conditions our audience was facing at home.
The Results
The Amelia Island winter campaign proved to be successful at reaching leisure travelers in the right weather mindset to drive bookings. The campaign exceeded our benchmarks across every metric, generating an overall engagement rate that was 5x higher than the set benchmark!
Beyond blowing away media metrics, the campaign was also successful at generating business results for the Amelia Island Convention & Visitors Bureau. The weather-triggered approach targeting northeastern states proved to be significantly impactful as Q1 2022 visitation from this region was up nearly 60% compared to Q1 2021.
“This program utilized innovative weather-triggered technology and evocative creative to deliver an effective advertising campaign that out-delivered our expectations and helped set records for visitation in Q1 and Q2,” said Amy Boek, Chief Marketing Officer.
Higher Engagement Rate
Increase in Visits to Amelia Island