Meaningful connections start with remarkable creative
Proof it works
Find Your Escape
In December 2021, the Amelia Island Convention & Visitors Bureau launched its winter campaign with a goal to engage leisure travelers in key northeast markets. The campaign presented Amelia Island, Florida as an escape to warm beaches and sunny days from harsh winter weather.
Our challenge was to entice travelers stuck in the cold to book a getaway to sunny Amelia Island.
Our strategy was to deploy a weather triggered mobile campaign with custom rich media units that would juxtapose the warm luxuries Amelia Island has to offer with the current winter conditions our audience was facing at home.
The Amelia Island winter campaign proved to be successful at reaching leisure travelers in the right weather mindset to drive bookings. The campaign exceeded our benchmarks across every metric, generating an overall engagement rate that was 5x higher than the set benchmark!
Beyond blowing away media metrics, the campaign was also successful at generating business results for the Amelia Island Convention & Visitors Bureau. The weather-triggered approach targeting northeastern states proved to be significantly impactful as Q1 2022 visitation from this region was up nearly 60% compared to Q1 2021.
“This program utilized innovative weather-triggered technology and evocative creative to deliver an effective advertising campaign that out-delivered our expectations and helped set records for visitation in Q1 and Q2,” said Amy Boek, Chief Marketing Officer.