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research
The Big 5: The Advertiser's Guide to $1.2T in Shopping Moments
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NEWS
How Generative AI’s Role Will Evolve in 2025 as Marketers Probe Its Utility
Jan 29, 2025![News and Blog Images (7)](https://padsquad.com/hs-fs/hubfs/News%20and%20Blog%20Images%20(7).png?width=1286&height=876&name=News%20and%20Blog%20Images%20(7).png)
News
CTV Consolidation, Signal Loss, and AI Are The Top Marketing Themes of 2025
Jan 9, 2025![Consumers with phone](https://padsquad.com/hs-fs/hubfs/News%20and%20Blog%20Images%20(6).png?width=643&height=438&name=News%20and%20Blog%20Images%20(6).png)
News
Retail’s Key Marketing Themes for 2025: More Value, Engagement, Personalization
Jan 7, 2025![Placement or Creative Advertising Week](https://padsquad.com/hs-fs/hubfs/News%20and%20Blog%20Images-2.png?width=1286&height=876&name=News%20and%20Blog%20Images-2.png)
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Placement or Creative: Does the Math Still Add Up? Did it Ever?
Dec 17, 2024![Exclusive Ad Experiences ANA](https://padsquad.com/hs-fs/hubfs/News%20and%20Blog%20Images%20(1)-1.png?width=1286&height=876&name=News%20and%20Blog%20Images%20(1)-1.png)
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news
Exclusive Ad Experiences Are Limiting Your Audience
Dec 16, 2024![Auto Pulse Report - Resources Page](https://padsquad.com/hs-fs/hubfs/Auto%20Pulse%20Report%20-%20Resources%20Page.png?width=1286&height=876&name=Auto%20Pulse%20Report%20-%20Resources%20Page.png)
research
The Auto Advertising Pulse Report
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news
TikTok Advertisers Stay Put After US Appeals Court Upholds Law Forcing Sale
Dec 6, 2024![News and Blog Images-1](https://padsquad.com/hs-fs/hubfs/News%20and%20Blog%20Images-1.png?width=1286&height=876&name=News%20and%20Blog%20Images-1.png)
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news
PadSquad Appoints Matt Fusco As Senior Vice President of Operations
Dec 5, 2024![News and Blog Images (1)](https://padsquad.com/hs-fs/hubfs/News%20and%20Blog%20Images%20(1).png?width=1286&height=876&name=News%20and%20Blog%20Images%20(1).png)
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news
PadSquad and Resonate Partner On Privacy-Safe Audience Intelligence for Future-Proofed Creative and Media Strategies
Oct 16, 2024![Travel Pulse Report](https://padsquad.com/hs-fs/hubfs/yahoo%20finance%20-%20growth.jpg?width=1286&height=876&name=yahoo%20finance%20-%20growth.jpg)
research
The Travel Advertising Pulse Report
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news
The Future of Targeting and Segmentation
Sep 6, 2024![istockphoto-1483938846-612x612](https://padsquad.com/hs-fs/hubfs/istockphoto-1483938846-612x612.jpg?width=612&height=408&name=istockphoto-1483938846-612x612.jpg)
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news
What the Google antitrust ruling could mean for advertisers
Jul 23, 2024![googlegavelsmash_7Osr24y](https://padsquad.com/hs-fs/hubfs/googlegavelsmash_7Osr24y.jpg?width=600&height=375&name=googlegavelsmash_7Osr24y.jpg)
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News
Google Antitrust Loss Will Change Search Forever
Jul 23, 2024![abcs of back to school](https://padsquad.com/hs-fs/hubfs/Research%20Thumbnails/abcs%20of%20back%20to%20school.png?width=643&height=438&name=abcs%20of%20back%20to%20school.png)
research
The ABCs of Back-To-School Advertising
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research
Advertiser Playbook: How To Win With Interactive Creative
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research
Holiday Favorite Things: Digital Ads Edition
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research
Creative, It Works: How Digital Creative Impacts Performance
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news
FAST platforms are on the rise. How can they keep up the momentum?
Jul 20, 2024![Forbes](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/Forbes.png?width=643&height=438&name=Forbes.png)
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news
Forbes: How To Make Gen Z Stop Scrolling And Pay Attention
Jul 10, 2024![MediaPost - cookies](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/MediaPost%20-%20cookies.png?width=643&height=438&name=MediaPost%20-%20cookies.png)
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news
Advertisers, Publishers Are Done Dunking Cookies
May 10, 2024![Admonsters - tiktok](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/Admonsters%20-%20tiktok.png?width=643&height=438&name=Admonsters%20-%20tiktok.png)
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news
TikTok’s Ticking Clock: Ad Tech Experts Sound Off on the Looming Ban
Apr 26, 2024![Digiday - cookies](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/Digiday%20-%20cookies.png?width=643&height=438&name=Digiday%20-%20cookies.png)
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news
Google’s third-party cookie saga: theories, hot takes and controversies unveiled
Apr 26, 2024![artistic-representation-of-Privacy-Sandbox-in-a-futuristic-playground-surrounded-by-tech-experts-and-regulators_660x320](https://padsquad.com/hs-fs/hubfs/artistic-representation-of-Privacy-Sandbox-in-a-futuristic-playground-surrounded-by-tech-experts-and-regulators_660x320.png?width=660&height=320&name=artistic-representation-of-Privacy-Sandbox-in-a-futuristic-playground-surrounded-by-tech-experts-and-regulators_660x320.png)
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news
20 Ad Tech Industry Experts Weigh In On Google’s Third Party Cookie Deprecation Delay
Apr 25, 2024![GettyImages-1919905342_M2wbzgm](https://padsquad.com/hs-fs/hubfs/GettyImages-1919905342_M2wbzgm.webp?width=1600&height=900&name=GettyImages-1919905342_M2wbzgm.webp)
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news
Cookies Get Another Stay Of Execution — But Have Marketers Already Moved On?
Apr 24, 2024![Yahoo - Asians in Advertising](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/Yahoo%20-%20Asians%20in%20Advertising.png?width=643&height=438&name=Yahoo%20-%20Asians%20in%20Advertising.png)
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news
Asians in Advertising Breaking Barriers Summit
Apr 9, 2024![AdExchanger - Mediadisco](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/AdExchanger%20-%20Mediadisco.png?width=643&height=438&name=AdExchanger%20-%20Mediadisco.png)
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news
Media Disco Launches Self-Serve Ad-Buying Platform For SMBs
Apr 2, 2024![PadSquad-Reinvents-Interactive-Video-Advertising-Through-Launch-of-Enhanced-VidStream-750x430](https://padsquad.com/hs-fs/hubfs/PadSquad-Reinvents-Interactive-Video-Advertising-Through-Launch-of-Enhanced-VidStream-750x430.jpg?width=750&height=430&name=PadSquad-Reinvents-Interactive-Video-Advertising-Through-Launch-of-Enhanced-VidStream-750x430.jpg)
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PadSquad Reinvents Interactive Video Advertising Through Launch of Enhanced VidStream+
Mar 27, 2024![AdExchanger - CTV](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/AdExchanger%20-%20CTV.png?width=643&height=438&name=AdExchanger%20-%20CTV.png)
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news
The Viral Cerveza Cristal Ads Were Funny – But They’re Also A Cautionary Tale For CTV Advertising Ambitions
Mar 20, 2024![Yahoo finance - vidstream+ mobile](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/Yahoo%20finance%20-%20vidstream%2B%20mobile.png?width=643&height=438&name=Yahoo%20finance%20-%20vidstream%2B%20mobile.png)
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news
Client Adoption of High-Impact Advertising Positions PadSquad for Exceptional Growth in 2024
Mar 6, 2024![Videonuze - ctv preview](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/Videonuze%20-%20ctv%20preview.png?width=643&height=438&name=Videonuze%20-%20ctv%20preview.png)
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news
All the Session Videos from Connected TV Advertising PREVIEW: 2024
Mar 5, 2024![stella-and-chewys-ar-ads-hero-1240x698.png](https://padsquad.com/hs-fs/hubfs/stella-and-chewys-ar-ads-hero-1240x698.png.webp?width=1240&height=698&name=stella-and-chewys-ar-ads-hero-1240x698.png.webp)
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news
This Interactive Ad Format Helped Stella & Chewy’s Reach Pet Parents
Nov 14, 2023![Wards auto](https://padsquad.com/hs-fs/hubfs/custom-video-thumbnails/Wards%20auto.jpg?width=643&height=438&name=Wards%20auto.jpg)
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news
Southern California Toyota Dealers Try Interactive Ads
Nov 3, 2023![AdExchanger - vidstream+](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/AdExchanger%20-%20vidstream%2B.png?width=643&height=438&name=AdExchanger%20-%20vidstream%2B.png)
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news
SoCal Toyota Dealers Vroom With Interactive Video Ads
Aug 30, 2023![Mediapost -amazon](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/Mediapost%20-amazon.png?width=643&height=438&name=Mediapost%20-amazon.png)
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news
Amazon DSP Intros Its 1st Interactive Ads, Via PadSquad
Aug 21, 2023![Digiday - exverus](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/Digiday%20-%20exverus.png?width=643&height=438&name=Digiday%20-%20exverus.png)
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news
As Exverus Media creates its first AI chatbot, agencies wonder if they’re ready for prime time
Aug 17, 2023![IMG_0681](https://padsquad.com/hs-fs/hubfs/IMG_0681.jpg?width=643&height=438&name=IMG_0681.jpg)
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PadSquad Acquires Content Recognition Tech To Break Into CTV
Apr 6, 2023![NextTV](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/NextTV.png?width=643&height=438&name=NextTV.png)
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news
PadSquad Working With Innovid on Interactive CTV Advertising
Jan 19, 2023![Adweek - padsquad and innovid](https://padsquad.com/hs-fs/hubfs/News%20Thumbnails/Adweek%20-%20padsquad%20and%20innovid.png?width=643&height=438&name=Adweek%20-%20padsquad%20and%20innovid.png)
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