Meaningful connections start with remarkable creative

How could a leading consumer electronics retailer drive interest and purchase intent for featured products leading up to and during the 2022 holiday season?

Our creative strategy was to reinforce the retailer’s limited time deals along with ease of product discovery and purchase online through interactive video creative across desktop and mobile devices. We leveraged six interactive video ad formats - each designed to capture attention and elicit action through different interactive elements such as interactive product cards and carousels.