Meaningful connections start with remarkable creative
Proof it works
Seltos Hispanic Campaign
In Q2 2023, Kia set out to drive awareness of the 2023 Kia Seltos amongst Hispanic consumers by leveraging unforgettable, high impact video advertising experiences.
The campaign leveraged several bespoke video ad formats built exclusively for Kia in Spanish language. Each unit was built exclusively for Kia to speak directly to their Hispanic audience and successfully drove awareness and consideration for the brand.The Spanish language videos ran within Spanish-language content, and were also targeted to Spanish speakers across English content websites. Video formats included the SuperScape, VidScape, Vvital, and more.
The variety of rich video creatives were designed to drive performance from a multitude of angles – ultimately VCR, CTR and Engagement Rate benchmarks were ALL exceeded, proving the Hispanic audience took notice.
The Kia ads collectively drove a 14pt lift in aided awareness among adults 35-54, while the Vvital ad unit saw a 21pt lift in purchase consideration.