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CASE STUDY

Kia

How high-impact video creative boosted awareness amongst Hispanic auto-intenders

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Kia Seltos Hispanic Campaign

 

The Objective

Kia set out to drive awareness of its newest Kia Seltos amongst Hispanic consumers by leveraging unforgettable, high impact video advertising experiences. 

 

The Solution

PadSquad built several Spanish-language video ads exclusively for Kia to speak directly to their Hispanic audience to drive awareness and consideration for the brand. The video ads were targeted towards Spanish-language content and to Spanish speakers across English-language content. Video formats included the SuperScape, VidScape, Vvital, and more.

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The Results

The Spanish-language video creatives drove performance across a multitude of KPIs – from Video Completion Rate (VCR), Click Through Rate (CTR) and Engagement Rate (ER). All KPIs exceeded benchmarks, proving the Hispanic audience took notice.

The Kia ads collectively drove a 14pt lift in brand awareness among adults 35-54, and the Vvital ad unit saw a 21pt lift in purchase consideration.
14
%

Lift in Brand Awareness

21
points

Lift in Purchase Consideration

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