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Proof it works

Stella & Chewy's

Capturing "Raw Love"

Stella & Chewy's and Exverus Media tapped PadSquad to reach pet parents in “raw moments” to drive awareness and interest in Stella & Chewy’s raw natural pet food. 

Stella & Chewys Adweek Header

The Solution

This engaging campaign leveraged interactive ad formats featuring AR (augmented reality) to capture “raw photo moments” between pet parents and their furry friends. We programmatically targeted pet parents across pet-related websites to capture photos with their pets to share across social media. Pet parents could make their photo Instagram ready by choosing a colorful frame to surround their photo before sharing. 



The Results

“PadSquad’s innovative formats and use of AR really helped us stand out in a crowded market,” said Rachel Brubeck, Senior Manager of Digital Marketing at Stella & Chewy’s “What we’re doing transcends what a typical ad is. People love the experience so much they’re taking selfies and sharing them on social media.” 

The innovative ad formats and campaign not only had an engagement rate of 7.0%, but grew brand awareness market share by 2 points, and resulted in an 18-point lift in aided brand awareness, a 21-point lift in consideration and purchase intent, and a 17-point lift in brand consideration.

Read more about this engaging campaign on Adweek.


Intent Lift



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