Meaningful connections start with remarkable creative

Proof it works

HP

Print. Play. Learn.

In early 2020, HP launched a free online resource of printable activities to be enjoyed by children and their families that transitioned to learning at home due to the global pandemic. HP & PadSquad partnered together to drive awareness of this new Print, Play & Learn platform through a highly engaging mobile experience.

Our Objective

Armed only with static banners, HP challenged PadSquad to develop a highly engaging mobile experience to drive awareness of the free platform and bring the printouts to life.

The Creative

The team at PadSquad came up with a creative solution that captured the attention of families and while driving awareness for its printer. With fast turnarounds and a dedicated Customer Success team, the highly engaging “Colorizer” format was live in less than a month. This mobile experience brought this valuable resource to life by enabling parents to color the printable designs by tapping and dragging colors onto printed designs. The interactivity drove impressive engagements while bringing awareness of HP’s Print, Play & Learn platform.

 

6X

Engagement
Rate Benchmarks

1,000+

Engagements to restart
the coloring experience 

The Results

The “Colorizer” was an outstanding success! It captured the attention of families, delivering an engagement rate 6x higher than PadSquad’s benchmark. And they were still hungry for more. When given the chance, parents seized the opportunity to get creative, tapping nearly 1,000 times to start the experience over! A format capable of delivering and outperforming competing KPIs (ER to keep parents in the ad experience and CTR to drive them to the site) proves that remarkable creative has the power to make an impact!