Meaningful connections start with remarkable creative

Proof it works

The Coffee Bean & Tea Leaf

Perk Up Your Holidays

During the 2022 holiday season, The Coffee Bean & Tea Leaf set out to promote 3 seasonal holiday beverages to entice shoppers and drive interest and foot traffic. 

The Solution

This holiday campaign leveraged the high impact Reel format to show off the lineup of speciality drinks. Holiday shoppers were greeted with options of coffee goodness in a dynamic reel featured at the bottom of the creative. Consumers were invited to swipe right on each drink to enlarge it to full screen, with a CTA to “Order Now” to get people in stores.

 

 

The Results

The holiday-inspired ad creative drove high engagements with the interactive coffee content and prompted consumers to “Order Now.” The ad exceeded engagement rate and exposure time benchmarks, proving that interactivity can capture and keep attention, even during one of the most hectic times of year.

8.5X

Engagement
Rate Benchmarks

2.8X

Exposure
Time Benchmark