Meaningful connections start with remarkable creative
Case Studies
Proof it works
AdCommerce™
Cart Injection with Click2Cart™
Our Objective
PadSquad introduced the Cart Injection feature, powered by ClicktoCart™, to ad creatives in early 2020. Since that time we have run multiple campaigns with CPG clients measured by research studies to better understand the mindset of the customer when viewing these types of ads.
Cart Injection
with Click 2 Cart®
The Results
Overall the addition of an ‘Add to Cart’ button, or Cart Injection, within mobile ad creatives for CPG advertisers has consistently rated higher on usefulness within survey research as compared to control creatives that did not include the feature.
70%
of grocery shoppers surveyed said they are more likely to buy from an online ad that allowed add to cart vs going to the website to shop.
70% of grocery shoppers said they were more likely to buy from an online ad that allowed them to drop the product directly into the cart versus going to the website to shop. 75% of this group actually claimed this was their preferred way to shop.
In one study, grocery shoppers scored the ‘convenience factor’ of shopping from the ad versus shopping for the same product on a big box store website by 10 points higher than the control.
The addition of Cart injection within ad creatives across multiple CPG campaigns leave shoppers with a positive brand experience and give the impression of more convenience.
