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PadSquad and Resonate Team Up to Boost Digital Advertising Effectiveness

PadSquad is thrilled to announce our partnership with Resonate, a leader in AI-driven consumer intelligence and analytics.

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1 min read

How Pechanga Resort Casino Engaged Diverse Audiences with High Impact Ads

In today's increasingly inclusive advertising industry, Pechanga Resort Casino and Mighty Media Shop understand that...
2 min read

Winning Mother's & Father's Day Marketing with High Impact Advertising

Each year, Mother’s Day and Father’s Day drive billions in retail spending as families celebrate the people who mean...
2 min read

How CPG Brands Are Winning with Interactive Video Ad Experiences

Picture this: you're mindlessly scrolling through your feed, skipping video after video ad, until something unexpected...
2 min read

The Big 5: The Advertiser's Guide to $1.2T in Shopping Moments

Each year, key seasonal events drive a surge in consumer spending, pushing retailers into a fierce battle to win...
2 min read

Super Bowl LIX Advertising: The Hits, The Misses, and Key Trends

The Super Bowl has long been the biggest stage for advertisers, where brands aim to create unforgettable moments...
2 min read

Transforming QSR Digital Ads: Interactive Ads Drive 6.5X ROAS for National Chain

In a competitive QSR advertising landscape, one food and beverage chain faced a challenge: how can they showcase value...
2 min read

Creative vs. Placement: Striking the Balance That Delivers Results

What gets measured matters—but are we measuring the right thing? In a world obsessed with viewability, attention, and...
3 min read

CES 2025: Unveiling the Future of Technology and Advertising

A few days post-CES 2025, the PadSquad team is still buzzing with excitement about the transformative innovations we...
3 min read

PadSquad’s 2025 Digital Advertising Trends Watch

The digital advertising industry has always been in a state of evolution, with each year bringing new opportunities and...
2 min read

Attention 101: All About Attention Metrics in Advertising

In the crowded digital advertising landscape, simply getting an impression is no longer enough. Enter attention...
3 min read

Measuring Attention in Digital Ads: What Metrics To Track and How To Use Them

Digital advertising success hinges on one critical factor: attention. In an increasingly crowded online landscape,...
1 min read

Eye-Tracking Technology: The Pros and Cons of Using It To Measure Ad Attention

In the rapidly evolving world of digital advertising, understanding how consumers interact with ads has become crucial...
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