The PadSquad Perspective

Introducing Live Poll: Social in Ads

People spend an average of 145 minutes per day on social media, according to Statista. Yep, over two hours of our day is spent scrolling social sites like Instagram, Facebook and TikTok. In large part, these sites have become an intrinsic part of our lives, further blending the physical and digital worlds into one. Social media IS the internet these days, and the ways in which we interact with it are becoming second nature to us. Every little detail of these platforms is carefully and thoughtfully designed to draw us in, engage us, entertain us, elicit emotion, and keep us coming back. The engineers and designers at these companies know a thing or two about capturing attention and generating engagement. 

How is a Demand-Side Platform (DSP) Different from a Supply-Side Platform (SSP)?

Ad buying and selling have never been as easy as it is today thanks to advertising technological...

Reimagining the First TV Spot with Connected TV

The TV Commercial Doesn’t Look A Day Over 80 Years-Old

The 1940s Called—They Want Their TV Spot Back

As CTV viewing skyrockets, it’s time for your ads to evolve

Introducing Interactive CTV: TV Made More Remarkable

We're excited to announce that PadSquad is bringing high-impact creative to the largest digital...

How to Do Programmatic Advertising Right

Programmatic is king in the field of digital advertising. The process of automating the purchase...

Standout Creative in a Cookieless World

With the impending death of the cookie across the internet, digital creative is now more...

Replacing the Cookie

There have been many articles and papers written about the death of the 3rd party cookie on...

From eComm to AdComm

Shopping In Apps

Starting a modern Ad Business

Starting an ad business (or just building a more mature one) on your own properties sounds...