The PadSquad Perspective

How to Do Programmatic Advertising Right

Programmatic is king in the field of digital advertising. The process of automating the purchase of ad space is referred to as programmatic advertising. As with many modern and rapidly evolving advertising technologies, there is sometimes a lack of clarity on what it entails. In this new world, advertisers can display highly relevant advertising for consumers at the right time and in the right place by using audience data and insights from various sources in a programmatically placed ad.

Standout Creative in a Cookieless World

With the impending death of the cookie across the internet, digital creative is now more...

Replacing the Cookie

There have been many articles and papers written about the death of the 3rd party cookie on...

From eComm to AdComm

Shopping In Apps

Starting a modern Ad Business

Starting an ad business (or just building a more mature one) on your own properties sounds...

Introducing Shop by PadSquad

PadSquad, in partnership with Shoppable®, announces the launch of Shop by PadSquad, an exclusive...

Viewability Isn’t Everything

Ad viewability isn’t everything. In fact, it’s not much at all. It’s a b.s. metric, unless...