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The Big 5: The Advertiser's Guide to $1.2T in Shopping Moments
Each year, key seasonal events drive a surge in consumer spending, pushing retailers into a fierce battle to win...
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PadSquad and Resonate Team Up to Boost Digital Advertising Effectiveness
PadSquad is thrilled to announce our partnership with Resonate, a leader in AI-driven consumer intelligence and analytics.
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Super Bowl LIX Advertising: The Hits, The Misses, and Key Trends
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The Super Bowl has long been the biggest stage for advertisers, where brands aim to create unforgettable moments...
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Transforming QSR Digital Ads: Interactive Ads Drive 6.5X ROAS for National Chain
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In a competitive QSR advertising landscape, one food and beverage chain faced a challenge: how can they showcase value...
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Creative vs. Placement: Striking the Balance That Delivers Results
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What gets measured matters—but are we measuring the right thing? In a world obsessed with viewability, attention, and...
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CES 2025: Unveiling the Future of Technology and Advertising
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A few days post-CES 2025, the PadSquad team is still buzzing with excitement about the transformative innovations we...
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PadSquad’s 2025 Digital Advertising Trends Watch
Dec 17, 2024 by PadSquad
The digital advertising industry has always been in a state of evolution, with each year bringing new opportunities and...
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Attention 101: All About Attention Metrics in Advertising
Dec 13, 2024 by Laura Fregeau
In the crowded digital advertising landscape, simply getting an impression is no longer enough. Enter attention...
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Measuring Attention in Digital Ads: What Metrics To Track and How To Use Them
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Digital advertising success hinges on one critical factor: attention. In an increasingly crowded online landscape,...
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Eye-Tracking Technology: The Pros and Cons of Using It To Measure Ad Attention
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In the rapidly evolving world of digital advertising, understanding how consumers interact with ads has become crucial...
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Creative advertising strategies and insights to accelerate success in the auto industry
Dec 9, 2024 by Laura Fregeau
The automotive industry is fast-paced and crowded, with brands constantly vying for consumer attention across the...
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A Digital Advertiser's Cheat Sheet for the World of Attention Measurement
Nov 26, 2024 by Laura Fregeau
In an era of information overload, digital advertising is experiencing a fundamental shift. Traditional metrics like...
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Breaking Up Google's Advertising Monopoly: Insights from PadSquad
Oct 24, 2024 by PadSquad
PadSquad has been at the forefront of rich media advertising for over 12 years, witnessing firsthand the evolution of...
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