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How Pechanga Resort Casino Engaged Diverse Audiences with High Impact Ads
In today's increasingly inclusive advertising industry, Pechanga Resort Casino and Mighty Media Shop understand that...
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PadSquad and Resonate Team Up to Boost Digital Advertising Effectiveness
PadSquad is thrilled to announce our partnership with Resonate, a leader in AI-driven consumer intelligence and analytics.
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Winning Mother's & Father's Day Marketing with High Impact Advertising
Mar 6, 2025 by Carter Opsahl
Each year, Mother’s Day and Father’s Day drive billions in retail spending as families celebrate the people who mean...
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How CPG Brands Are Winning with Interactive Video Ad Experiences
Feb 20, 2025 by Carter Opsahl
Picture this: you're mindlessly scrolling through your feed, skipping video after video ad, until something unexpected...
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The Big 5: The Advertiser's Guide to $1.2T in Shopping Moments
Feb 12, 2025 by Carter Opsahl
Each year, key seasonal events drive a surge in consumer spending, pushing retailers into a fierce battle to win...
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Super Bowl LIX Advertising: The Hits, The Misses, and Key Trends
Feb 11, 2025 by Carter Opsahl
The Super Bowl has long been the biggest stage for advertisers, where brands aim to create unforgettable moments...
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Transforming QSR Digital Ads: Interactive Ads Drive 6.5X ROAS for National Chain
Feb 7, 2025 by Carter Opsahl
In a competitive QSR advertising landscape, one food and beverage chain faced a challenge: how can they showcase value...
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Creative vs. Placement: Striking the Balance That Delivers Results
Feb 4, 2025 by Lance Wolder
What gets measured matters—but are we measuring the right thing? In a world obsessed with viewability, attention, and...
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CES 2025: Unveiling the Future of Technology and Advertising
Jan 16, 2025 by PadSquad
A few days post-CES 2025, the PadSquad team is still buzzing with excitement about the transformative innovations we...
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PadSquad’s 2025 Digital Advertising Trends Watch
Dec 17, 2024 by PadSquad
The digital advertising industry has always been in a state of evolution, with each year bringing new opportunities and...
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Attention 101: All About Attention Metrics in Advertising
Dec 13, 2024 by Laura Fregeau
In the crowded digital advertising landscape, simply getting an impression is no longer enough. Enter attention...
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Measuring Attention in Digital Ads: What Metrics To Track and How To Use Them
Dec 12, 2024 by Laura Fregeau
Digital advertising success hinges on one critical factor: attention. In an increasingly crowded online landscape,...
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Eye-Tracking Technology: The Pros and Cons of Using It To Measure Ad Attention
Dec 12, 2024 by Carter Opsahl
In the rapidly evolving world of digital advertising, understanding how consumers interact with ads has become crucial...
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