Beyond Impressions: Understanding the real impact of your advertising with attention measurement
In today's digital world, it's critical for businesses to understand how effective their digital advertising efforts are in order to maximize their return on investment. Impressions are a traditional measure of advertising success, but they don't tell the full story. Attention measurement is a tool that allows businesses to gain valuable insight into the true impact of their advertising by measuring how much attention their ads capture and retain from viewers. In this blog post, we'll explore why attention measurement is a powerful tool for assessing advertising effectiveness and how to use it to get the most out of your campaigns.
