The PadSquad Perspective

Six Reasons to Use Rich Media Ads for Pharma Brands

Pharmaceutical brands are no strangers to red tape. While everyone is jumping on digital marketing opportunities, many pharma brands are looking for ways to overcome compliance challenges to build awareness. Rich media ads might be the solution.

5 Mobile Advertising Best Practices to Boost Your Brand

Your mobile advertising budget is valuable. You don’t want to waste your hard-earned dollars on...

6 Creative Design Best Practices for Mobile Advertising

According to the latest research data from GSMA Intelligence, about 5.34 billion unique people are...

5 Ways CTV is Bringing Creativity to TV Advertising

Connected TV advertising, otherwise known as CTV ads, refers to buying digital advertising for...

What are the Best Practices for Producing HTML5 Banners?

HTML5 banners boast some incredibly advanced features that your next marketing campaign is sure to...

The Importance of Creative in Advertising

The world of digital advertising is changing. While data-driven audience targeting still has its...

4 Trends for Advertising Creative in 2022

From strategy and design to technology and choice of platforms, the digital advertising landscape...