The PadSquad Perspective

Introducing Live Poll: Social in Ads

People spend an average of 145 minutes per day on social media, according to Statista. Yep, over two hours of our day is spent scrolling social sites like Instagram, Facebook and TikTok. In large part, these sites have become an intrinsic part of our lives, further blending the physical and digital worlds into one. Social media IS the internet these days, and the ways in which we interact with it are becoming second nature to us. Every little detail of these platforms is carefully and thoughtfully designed to draw us in, engage us, entertain us, elicit emotion, and keep us coming back. The engineers and designers at these companies know a thing or two about capturing attention and generating engagement.