The PadSquad Perspective

4 Trends for Advertising Creative in 2022

From strategy and design to technology and choice of platforms, the digital advertising landscape continues to evolve with more innovative trends taking center stage. 

5 Key Programmatic Trends in 2022

What’s new in 2022? For starters, cookies are out and the digital advertising landscape is changing...

5 Benefits of Contextual Targeting Over Audience Targeting

As the use of programmatic advertising continues to grow, new and more effective approaches for...

Are Mobile Ads More Effective Than Desktop Ads?

Mobile advertising is immensely popular in today's globally connected climate of smartphones, and...

Why Brands Need HTML5 Ads for Better Engagement

The digital marketing world is packed full of tricks, tools, and techniques seeking to bolster your...

PadSquad's Next Decade

This year, PadSquad is celebrating its 10th anniversary! What started as a one-man shop in my...

The Power of Voice in Advertising

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It’s no secret that the adoption of...

Remarkable Ad Experiences for the Cookieless Web

How to Develop Remarkable Ad Experiences for the Cookieless Web

As the elimination of third-party...