The PadSquad Perspective

Shoppable Advertising Made More Remarkable with SmartShop

Digital Commerce in Ads

The holy grail of retail and product-based advertising is to tie ads to sales to understand the impact paid media has on shopper behavior. AdCommerce, PadSquad’s suite of shoppable creative and measurement solutions, offers opportunities for brands to do just that.

VideoNuze CTV Advertising Preview: Top 4 Takeaways

“The value that CTV brings is this data driven approach to targeting and an opportunity to use...

Small Screen, Big Impact: 3 Creative Ways to Engage Niche Audiences Watching The Super Bowl On Digital

Second screen experiences can drive major business outcomes.

Whether you’re a football fan or not,...

CES 2023: Innovation Through Collaboration

The 2023 Consumer Electronics Show (CES) in Las Vegas showcased the latest and greatest in...

PadSquad Partners with Innovid, a Leader in CTV

We are excited to announce our partnership with Innovid, a leading advertising platform for the...

PadSquad & Innovid Introduce Advanced Interactive CTV Ad Offering

PadSquad’s in-house creative team is an on-demand resource for brands looking to quickly produce...

CES 2023: Five Things I'm Most Excited About

The Consumer Electronics Show (CES) is the largest technology event in the world and a must-attend...

WTF is Zero-Party Data and How Can It Be Used for Advertising?

With the continuous disappearance of third-party cookies from the web, advertisers have had to...

Why Attention Matters in Advertising

For a long time, advertisements were measured by validity, viewability, and brand safety. Ad...