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The PadSquad Perspective

5 ways to make an impact with your 2024 presidential election political advertising

In the fast-paced world of political advertising, making a meaningful impact is crucial during a presidential election year. As we gear up for the highly anticipated 2024 presidential election, it's more important than ever to ensure that your political advertising stands out from the crowd and engages the right audience. So, how can you make a lasting impression and engage voters with your campaign messaging?

Everything Retail Brands Need to Know About Rich Media

In today's digital age, it is crucial for retail brands to stay ahead of the competition and...

Entertainment brands are shaking up sports with interactive video ads

In today's digital age, entertainment brands have a great opportunity to revolutionize the industry...

Creating Effective Interactive Video Ads: Best Practices and Case Studies

In today's digital age, creating effective interactive video ads has become more crucial than ever...

From Awareness to Conversion: Using Attention Data to Optimize Your Ad Campaigns For Better Results

As a business, it's essential to have a successful ad campaign that can increase awareness of your...

Machine Learning and Attention Measurement: How AI is Changing The Way We Understand Ad Effectiveness

Ads are everywhere today, but do we actually understand how effective they are? With the advent of...

How to engage auto intenders with interactive video

As long as video advertising has existed, it has primarily been measured on views, impression,...

The Future of Interactive Video Ads: Virtual Reality, Augmented Reality, and Beyond

Interactive video ads are the future of online advertising. With the advent of virtual reality and...

PadSquad Selected To Bring Interactive Ads To Amazon DSP

The collaboration expands Amazon’s supported ad formats to include interactive formats custom built...

Advancing AI in advertising through the power of creative

The advertising industry is flush with Artificial Intelligence solutions, from audience building to...

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