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The PadSquad Perspective

From the Big Game to Big Ideas: Using Super Bowl Ad Learnings for Future Campaign Planning

Another Super Bowl has come and gone. Celebrities were spotted, bets were placed, and brands dropped roughly $7 million on 30-second spots. Those spots not only entertained us, but provided some key observations and lessons with staying power that you can apply to your rest-of-year media planning. 

Measuring Success: Key Metrics for Evaluating the Effectiveness of Auto Rich Media Ads

Automotive marketing is a highly competitive landscape, making the ability to measure the success...

[Play #4] Precision in Advertising: Targeting Genuine Users with the 'Attention Grab' Play

The "Attention Grab" play is a strategic approach that focuses on measuring and optimizing high...

[Play #3] Interactive Experiences that Sell: The Role of 'Motion Offense' in Successful Marketing Campaigns

In today's fast-paced digital world, it's crucial for businesses to find innovative ways to capture...

[Play #2] Beyond the Basics: Harnessing the Mirror Effect for Deeper Consumer Connections

The power of the "Mirror Effect" play lies in its ability to tap into the innate desire for...

PLAYBOOK: Elevate your digital advertising game with the power of high impact creative

How to Win with High Impact Creative

With the increasing shift of consumer attention and...

PLAYBOOK: How to win with high impact creative

How to win with high impact creative

Today’s advertising landscape reflects a changing cultural...

Exploring the Future of Tech and Advertising: PadSquad's CES 2024 Highlights

The Consumer Electronics Show (CES) 2024 was a spectacle of innovation, and PadSquad made its mark...

Top Trends in CPG Rich Media Advertising for 2024

As we head into the exciting year of 2024, the world of rich media advertising is poised for some...

How High Impact Creative Can Help Advertisers Get in on Super Bowl LVIII Action (Without the Expensive TV Ad)

With Super Bowl LVIII just around the corner, advertisers are gearing up for the monumental event,...

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