The PadSquad Perspective

Replacing the Cookie

There have been many articles and papers written about the death of the 3rd party cookie on Chrome (which accounts for 65.3% browser market share) and what it means for the digital advertising ecosystem as we enter the cookieless web future. Just this week The Trade Desk announced their third-party cookie alternative dubbed UID 2.0 is hitting the market in beta. 

From eComm to AdComm

Shopping In Apps

Starting a modern Ad Business

Starting an ad business (or just building a more mature one) on your own properties sounds...

Introducing Shop by PadSquad

PadSquad, in partnership with Shoppable®, announces the launch of Shop by PadSquad, an exclusive...

Viewability Isn’t Everything

Ad viewability isn’t everything. In fact, it’s not much at all. It’s a b.s. metric, unless...