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The PadSquad Perspective

Beyond Impressions: Understanding the real impact of your advertising with attention measurement

In today's digital world, it's critical for businesses to understand how effective their digital advertising efforts are in order to maximize their return on investment. Impressions are a traditional measure of advertising success, but they don't tell the full story. Attention measurement is a tool that allows businesses to gain valuable insight into the true impact of their advertising by measuring how much attention their ads capture and retain from viewers. In this blog post, we'll explore why attention measurement is a powerful tool for assessing advertising effectiveness and how to use it to get the most out of your campaigns.

Protecting Your Brand: PadSquad's Commitment to Brand Safety and Fraud Protection

In the ever-changing media landscape, advertisers face an array of challenges when it comes to...

The Evolution of Interactive Video Ads

In recent years, interactive video ads have become a popular way for brands to engage their...

Ad effectiveness 101: focusing on attention measurement

Are you looking to increase the effectiveness of your ads? Attention measurement is the key! As...

Going Beyond Clicks: Measuring the Effectiveness of Interactive Video Ads

When it comes to measuring the effectiveness of interactive video ads, it can often be challenging...

How Livestream Shopping Is Revolutionizing Video Interaction

Ah, livestream shopping. The modern day QVC. Livestream shopping has been revolutionizing the way...

Infographic: Creative, It Works: How digital creative influences performance

In the world of digital advertising, brands and agencies often focus on optimizing their media...

The Advantages of Interactive Video Ads for E-commerce and Retail Brands

Interactive video ads are an innovative way for e-commerce and retail brands to engage with...

Measuring Attention in Digital Ads: What Metrics To Track and How To Use Them

Attention measurement and attention metrics are essential for any successful digital advertising...

Eye-Tracking Technology: The Pros and Cons of Using It To Measure Ad Attention

Eye-tracking technology is becoming increasingly popular as a tool to measure consumer attention to...

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