The PadSquad Perspective

Why Attention Matters in Advertising

For a long time, advertisements were measured by validity, viewability, and brand safety. Ad verification, a process that enables advertisers to see if their ad was seen by actual people (instead of robots), geographic distribution and environment in which the ad is seen, was the primary metric used for baseline performance.

Three Ways to Use Rich Media Ads for Cannabis Brands

To some, the growing marijuana industry is equivalent to a modern-day gold rush. As of November 2022

It’s Time for Brands to Rethink the Measurement of Creative Impact

As brands navigate the ever-changing landscape of digital media, advertising creative and the...

Attention 101: All About Attention Metrics in Advertising

Although the “Attention Economics” conversations didn't start today, not much was known about the...

4 Ways You Can Obtain High-Impact Ad Results With Interactive Video

These days, interactive experiences are an expectation. With the rise of “Instagram worthy” and...

Introducing Interactive Video: Video Made More Remarkable

On October 27, 1994, the first online banner advertisement was placed on HotWired [a site no longer...

Six Reasons to Use Rich Media Ads for Pharma Brands

Pharmaceutical brands are no strangers to red tape. While everyone is jumping on digital marketing...

5 Mobile Advertising Best Practices to Boost Your Brand

Your mobile advertising budget is valuable. You don’t want to waste your hard-earned dollars on...

6 Creative Design Best Practices for Mobile Advertising

According to the latest research data from GSMA Intelligence, about 5.34 billion unique people are...

5 Ways CTV is Bringing Creativity to TV Advertising

Connected TV advertising, otherwise known as CTV ads, refers to buying digital advertising for...