Digital Commerce in Ads
The holy grail of retail and product-based advertising is to tie ads to sales to understand the impact paid media has on shopper behavior. AdCommerce, PadSquad’s suite of shoppable creative and measurement solutions, offers opportunities for brands to do just that.
“The value that CTV brings is this data driven approach to targeting and an opportunity to use...
Second screen experiences can drive major business outcomes.
Whether you’re a football fan or not,...
New year. New goals. Same old ad formats?
The 2023 Consumer Electronics Show (CES) in Las Vegas showcased the latest and greatest in...
We are excited to announce our partnership with Innovid, a leading advertising platform for the...
The Consumer Electronics Show (CES) is the largest technology event in the world and a must-attend...
With the continuous disappearance of third-party cookies from the web, advertisers have had to...
For a long time, advertisements were measured by validity, viewability, and brand safety. Ad...
