For a long time, advertisements were measured by validity, viewability, and brand safety. Ad verification, a process that enables advertisers to see if their ad was seen by actual people (instead of robots), geographic distribution and environment in which the ad is seen, was the primary metric used for baseline performance.
To some, the growing marijuana industry is equivalent to a modern-day gold rush. As of November 2022
As brands navigate the ever-changing landscape of digital media, advertising creative and the...
Although the “Attention Economics” conversations didn't start today, not much was known about the...
These days, interactive experiences are an expectation. With the rise of “Instagram worthy” and...
On October 27, 1994, the first online banner advertisement was placed on HotWired [a site no longer...
Pharmaceutical brands are no strangers to red tape. While everyone is jumping on digital marketing...
Your mobile advertising budget is valuable. You don’t want to waste your hard-earned dollars on...
According to the latest research data from GSMA Intelligence, about 5.34 billion unique people are...
Connected TV advertising, otherwise known as CTV ads, refers to buying digital advertising for...
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