Eye-Tracking Technology: The Pros and Cons of Using It To Measure Ad Attention
In the rapidly evolving world of digital advertising, understanding how consumers interact with ads...
How Holiday Advertisers Can Election-Proof Their Campaigns
With the 2024 election season approaching, holiday advertisers may feel the pressure of a...
Revving Up Sales: How Automotive Brands Use Rich Media Ads to Drive Conversions
For automotive brands, capturing and retaining consumer attention is a unique challenge....
Making a Splash: Rich Media Strategies for CPG & Alcohol Brands For The Summer
As the days grow longer and temperatures rise, brands across the spectrum gear up for one of the...
Rich Media vs. Static Ads: Which is More Effective for Retailers?
In the bustling realm of retail, where every click and conversion counts, the choice between rich...
Behind the Scenes: How PadSquad Elevated a CPG Brand's Visibility During Back-to-School Season
As the school year starts to wind down, the hustle and bustle of the back-to-school season for...
Breaking the Social Barrier: Amplifying Political Campaigns Beyond Walled Gardens
Political ad spending on social media platforms is projected to reach unprecedented levels this...
Engage, Educate, Mobilize: Unlocking Voter Potential with Advanced CTV
Political campaigns are continually seeking innovative ways to reach and engage voters. One such...
Measuring Success: Key Metrics for Evaluating the Effectiveness of Auto Rich Media Ads
Automotive marketing is a highly competitive landscape, making the ability to measure the success...
Exploring the Future of Tech and Advertising: PadSquad's CES 2024 Highlights
The Consumer Electronics Show (CES) 2024 was a spectacle of innovation, and PadSquad made its mark...