With the 2024 election season approaching, holiday advertisers may feel the pressure of a competitive Q4 advertising market. But fear not—election cycles don't have to derail your end-of-year advertising efforts. Even though only 28% of political ad spend will be on digital platforms and political advertising will constitute just 3.1% of total U.S. media spend, the right strategies can help you stand out and succeed this Q4.
Strategies for success
Create captivating and engaging ads
Interactive ads aren't just a trend—they're a powerful tool. With 75% of consumers likely to engage with interactive content, ensuring your ads are captivating can significantly elevate your campaign's performance.
Be selective with ad placements
In the world of digital advertising, where your ads appear matters. Curate exclusion lists carefully and weigh the benefits of high-engagement news sites against potential risks to ensure your brand's safety and message integrity.
Invest in brand-safe environments like CTV
Connected TV (CTV) is on the rise as more viewers transition to streaming services. CTV offers scalable, brand-safe opportunities, allowing you to reach your audience in a trusted environment.
Leverage audience insights
To successfully reach their target audience, holiday advertisers should leverage granular audience insights and refined targeting strategies to avoid competing directly with political spend. By focusing on specific audience segments and tailoring creative to niche interests and behaviors, brands can optimize ad spend, increase relevance, and achieve better performance, even during peak political advertising periods.
Your competitive edge with PadSquad
Harness the power of remarkable creative and election-proofed media strategies with PadSquad. Our approach ensures that your campaigns cut through the noise, offering measurable success:
- Inventory and Brand Safety: Delivering 32% higher quality scores than industry benchmarks. (via Adelaide research)
- Higher Brand Recall: Our strategies are 30% more likely to boost brand recall. (via Lumen research)
- Increased Purchase Intent: Rich media engagements are 64% more likely to drive purchase intent compared to standard media. (via Lumen research)
Get started today
Don't wait for the election cycle to catch you off guard. Set your holiday campaigns on the path to success this Q4 with innovative strategies and expert guidance from PadSquad. By adopting these election-proof techniques, you can create a digital campaign that not only navigates the complexities of the political landscape but also stands head and shoulders above the competition.
Contact us to learn how you can make the most of this holiday season, regardless of the political climate.
