Research
Holiday Favorite Things: Digital Ads Edition
A media planners guide to proven creative strategies for the holidays.
Download the guide!
What's Inside:
- A snapshot at holiday spend and key shopper trends.
- Fresh performance insights on shoppable and personalized rich media ads.
- How Dynamic Creative can deliver personalized ad experiences.
- Creative imperatives for holiday advertisers that want to drive engagement and acquisition.
Key Insights
15
%
of holiday shoppers are more likely to shop with brands who provide relevant offers and recommendations.
64
%
of holiday shoppers have been motivated to make a purchase after seeing deals/discounts promoted in a rich media ad.
48
%
of holiday shoppers are likely to scan a QR code to learn more about a product or brand.
Turnkey plays to drive outcomes across the funnel
Through our research, we've unearthed simple truths about creative’s role in driving outcomes across the funnel, and created 4 turnkey plays that you can activate to step firmly into the future of high impact creative: