ResearchThe Travel Advertising
Trends & Creative Strategies
The Travel Advertising
Pulse Report
Trends & Creative Strategies
Deep dive into the ever-changing travel landscape and explore the latest consumer and advertiser trends in the category. Download now to learn key media and creative strategies to make an impact with your travel audience.
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What's Inside:
- The state of travel advertising for 2025 and beyond.
- A deep dive into who today's travel consumer is.
- Case studies showing how high-impact creative and targeting helped brands like Amelia Island and Celebrity Cruises.
- Recommendations on best-in-class targeting strategies for pinpointing your travel audience.
Key Insights
$
9
B
Travel advertising will hit a record high in 2025
48
%
Of consumers plan to travel 1-2 times this year
223
%
Increase in searches for "solo" travel over the past decade
Turnkey plays to drive outcomes across the funnel
Through our research, we've unearthed simple truths about creative’s role in driving outcomes across the funnel, and created 4 turnkey plays that you can activate to step firmly into the future of high impact creative: