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The Streaming Entertainment Pulse Report:

Proven Strategies and Insights for Streaming Advertising Success

The battle for streaming audiences is fierce, and winning attention takes more than just great digital ads. Today’s streaming entertainment landscape calls for digital ads that are interactive, relevant, and built to stand out. The Streaming Entertainment Pulse Report highlights how rich media ads are helping brands create more impactful ad campaigns in the world of streaming entertainment.

Inside, you'll find digital advertising strategies, insights, and creative tactics to help your brand connect more deeply with viewers and drive engagement at every stage of the streaming journey. Grab your copy and start creating digital ad campaigns that truly resonate.

Interactive video ads drive higher tune-in for entertainment advertisers versus display ads

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What's Inside:

  • Industry Overview: Get a pulse on the fast-moving streaming landscape and learn what’s driving competition across discovery, subscription, and retention.
  • Strategic Insights: Actionable recommendations and tactical approaches for breaking through content saturation and building lasting viewer connections.
  • Meet Today's Streamers: Uncover key audience behaviors and preferences to shape smarter, more engaging streaming ad campaigns.
  • Success Stories: See how leading brands have driven results with high impact display and interactive video ads in real-world streaming campaigns.
  • Creative Inspiration: Inspiration and best practices for screen-optimized ad creative that captures attention and sparks interaction across streaming platforms.
PadSquad's interactive video solutions drive tune-ins and engagement for entertainment advertisers

Key Insights:
96
%

Of U.S. households utilize on-demand streaming services

Source: Kantar 2024

$
88
k

Average household income of streaming subscribers

Source: Resonate 2025

49
%

Video ads drive stronger engagement than display ads

Source: PadSquad 2025

Turnkey plays to drive outcomes across the funnel

Through our research, we've unearthed simple truths about creative’s role in driving outcomes across the funnel, and created 4 turnkey plays that you can activate to step firmly into the future of high impact creative: