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Research

The Auto Advertising
Pulse Report

Trends & Creative Strategies For Auto Advertising

Explore the shifting dynamics of the automotive advertising industry and uncover insights into consumer behavior and auto advertising trends. Get the strategies you need to connect with and engage your automotive audience effectively.

670x400-box

$
32
B

Auto advertising will hit a record high in 2025

Source: eMarketer 2024

117
%

Increase in searches for electric vehicles over the last 3 years

Source: CarMax 2024

$
115
K

Average household income for a new-vehicle buyer

Source: Cox Automotive 2024

Turnkey plays to drive outcomes across the funnel

Through our research, we've unearthed simple truths about creative’s role in driving outcomes across the funnel, and created 4 turnkey plays that you can activate to step firmly into the future of high impact creative: