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The Big 5:

The Advertiser's Guide to $1.2T in Shopping Moments

EASTER - MOTHER'S DAY - FATHER'S DAY - BACK-TO-SCHOOL - WINTER HOLIDAYS

Unlock your complete guide to tentpole marketing and seasonal advertising, packed with expert strategies for the year’s biggest shopping events and holidays. Learn how to engage your audience, optimize your campaigns, and maximize sales during peak seasons. Download now to stay ahead of the competition!

Tentpole advertising strategies and tactics

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What's Inside:

Master Tentpole Marketing: Boost Seasonal Campaigns & Holiday Sales
  • The Big 5: Explore the top 5 consumer spending events of the year: Easter, Mother's Day, Father's Day, Back-to-School, and Winter Holidays
  • Strategic Guidance: seasonal advertising insights and strategies to navigate key holidays and events
  • Audience Deep Dive: In-depth audience analysis and insights to inform your holiday advertising
  • Success Stories: Real advertising case studies that highlight how brands have moved the needle around sales events
  • Creative Inspiration: Advertising creative examples and recommendations to make an impact with tentpole marketing
Back-to-school interactive ads

Key Insights:
$
92
B

Estimated retail digital ad spend for 2025

Source: Statista 2025

55
%

Of back-to-school shoppers have already begun purchasing by July

Source: NRF 2024

63
%

Holiday-themed retail ads drive higher engagement than non-seasonal creative

Source: PadSquad 2025

Turnkey plays to drive outcomes across the funnel

Through our research, we've unearthed simple truths about creative’s role in driving outcomes across the funnel, and created 4 turnkey plays that you can activate to step firmly into the future of high impact creative: