Breaking Up Google's Advertising Monopoly: Insights from PadSquad
PadSquad has been at the forefront of rich media advertising for over 12 years, witnessing firsthand the evolution of the industry amid Google’s strategic maneuvers and dominance. Recently, conversations across the advertising landscape have intensified regarding Google’s overwhelming control in online advertising. As these discussions evolve, a compelling argument emerges for dismantling Google's stronghold. We recently weighed in on this issue via Quartz, and below we'll dive deep into PadSquad’s collective vision for a more competitive, creative, and innovative digital advertising ecosystem.