PadSquad’s 2025 Digital Advertising Trends Watch
The digital advertising industry has always been in a state of evolution, with each year bringing new opportunities and challenges. As we look toward 2025, the pace of change shows no signs of slowing down. Key trends are emerging that promise to redefine how brands engage with audiences, from generative AI enhancing creativity, to interactive video ads setting a new standard for engagement. At PadSquad, we’re embracing these shifts with innovative strategies that position us—and our clients—at the forefront of this dynamic landscape. In this post, we’ll dive into the following trends shaping 2025 and explore how they’re transforming the future of digital advertising:
- AI as a Creative Partner, Not a Replacement
- A New Era of Engagement for Video Advertising
- Social-Inspired Digital Advertisements
- Rethinking Attention as the Metric to Gauge Success
- Contextual Targeting, Powered by AI
