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Breaking Up Google's Advertising Monopoly: Insights from PadSquad

PadSquad has been at the forefront of rich media advertising for over 12 years, witnessing firsthand the evolution of the industry amid Google’s strategic maneuvers and dominance. Recently, conversations across the advertising landscape have intensified regarding Google’s overwhelming control in online advertising. As these discussions evolve, a compelling argument emerges for dismantling Google's stronghold. We recently weighed in on this issue via Quartz, and below we'll dive deep into PadSquad’s collective vision for a more competitive, creative, and innovative digital advertising ecosystem.

PadSquad and Resonate Team Up to Boost Digital Advertising Effectiveness

PadSquad is thrilled to announce our partnership with Resonate, a leader in AI-driven consumer...

Understanding MFA Sites: The Hidden World of Made-for-Advertising Websites

MFA sites are web pages designed primarily to generate revenue through ads, often at the expense of...

Enhance Your Holiday Ad Targeting and Relevance With 1st and 2nd Party Data

In the dynamic world of digital marketing, the ability to effectively target and personalize...

Supercharge Your Holiday Campaigns with Interactive Cross-Device Video Advertising

The holiday season is the busiest time of the year for advertisers, and it's crucial to stand out...

Bridge the Gap Between Engagement and Conversion With Shoppable Creative for the Holidays

This holiday season, make it even easier for shoppers to get both gift inspo and check gifts off...

How to Drive Holiday Success with High Impact Creative

It’s that time of year again. School is out, summer is here and brands are starting to plan for the...

PadSquad's Approach to a Cookie-less Future

Remarkable Creative, Cookie-Free

[Play #4] Precision in Advertising: Targeting Genuine Users with the 'Attention Grab' Play

The "Attention Grab" play is a strategic approach that focuses on measuring and optimizing high...

[Play #3] Interactive Experiences that Sell: The Role of 'Motion Offense' in Successful Marketing Campaigns

In today's fast-paced digital world, it's crucial for businesses to find innovative ways to capture...

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