PadSquad: Blog: The PadSquad Perspective

CES 2025: Unveiling the Future of Technology and Advertising

A few days post-CES 2025, the PadSquad team is still buzzing with excitement about the transformative innovations we witnessed firsthand. The conference brought together some of the brightest minds and most groundbreaking advancements in technology and advertising, covering everything from AI and dynamic creative to new measurement tools and industry-defining partnerships. Here are the standout themes and trends shaping the future of our industry.

PadSquad’s 2025 Digital Advertising Trends Watch

The digital advertising industry has always been in a state of evolution, with each year bringing...

Breaking Up Google's Advertising Monopoly: Insights from PadSquad

PadSquad has been at the forefront of rich media advertising for over 12 years, witnessing...

PadSquad and Resonate Team Up to Boost Digital Advertising Effectiveness

PadSquad is thrilled to announce our partnership with Resonate, a leader in AI-driven consumer...

Understanding MFA Sites: The Hidden World of Made-for-Advertising Websites

MFA sites are web pages designed primarily to generate revenue through ads, often at the expense of...

Enhance Your Holiday Ad Targeting and Relevance With 1st and 2nd Party Data

In the dynamic world of digital marketing, the ability to effectively target and personalize...

Supercharge Your Holiday Campaigns with Interactive Cross-Device Video Advertising

The holiday season is the busiest time of the year for advertisers, and it's crucial to stand out...

Bridge the Gap Between Engagement and Conversion With Shoppable Ads for the Holidays

This holiday season, make it even easier for shoppers to get both gift inspo and check gifts off...

How to Drive Holiday Success with High Impact Creative

It’s that time of year again. School is out, summer is here and brands are starting to plan for the...

PadSquad's Approach to a Cookie-less Future

Remarkable Creative, Cookie-Free

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