The holiday season is the busiest time of the year for advertisers, and it's crucial to stand out from the competition. One of the most effective ways to do this is through interactive cross-device video advertising. By leveraging video ads that engage holiday shoppers across multiple devices, you can drive higher engagement and conversions. Let's explore how you can make the most of this innovative approach this season.
Why Interactive Video Ads?
Interactive video ads offer a dynamic way to engage your audience. Unlike traditional video ads, interactive video ads allow viewers to engage directly with the content. This could be through clickable elements, hotspots, overlays, or even direct purchases within the video. The result? Higher engagement rates and more memorable experiences, across devices.
BENEFITS OF INTERACTIVE VIDEO ADS
- Enhanced Engagement: Interactive elements keep viewers engaged longer than standard video ads and offer the perfect canvas to bring your brand to life during the holidays.
- Better Conversion Rates: Direct calls-to-action within the video can drive higher conversion rates and drive casual holiday perusers into active holiday shoppers.
- Rich Data Collection: Gather valuable data on viewer interactions to measure success and refine future campaigns.
The Power of Cross-Device Video
In today's multi-device world, consumers frequently switch between smartphones, tablets, desktops, and CTV screens—and holiday shoppers are no exception! Cross-device video advertising, including CTV and instream placements, ensures your message reaches your audience no matter where they’re browsing or shopping.
With VidStream+, PadSquad brings interactivity to instream video ads, incorporating highly engaging features that drive deeper audience connection and action. This seamless experience is essential for driving engagement and increasing conversions in instream video campaigns. Plus, with a turnkey creative approach, you can enhance a single video asset with interactivity, optimizing it for CTV, instream, and mobile environments to deliver a cohesive, high-impact campaign across all screens.
Advantages of Interactive Cross-Device Video Ads
- Seamless Brand Storytelling: Deliver a unified message across all devices.
- Higher Reach: Engage users wherever they are doing their shopping this holiday, increasing the chances of conversions.
- Optimized Performance: Tailor ads to perform best on each device type.
Endless Creative Options and Format Placement
PadSquad’s suite of interactive video formats available across mobile, desktop and CTV is the perfect place to get started this season to unwrap success with shoppers.
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Interactive Pre-Roll: bring interactivity, persistent branding, dynamic messaging, and multiple exit URLs to your instream video campaigns targeting shoppers watching seasonal content or gift reviews. Made possible through PadSquad's VidStream+ patented technology.
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Outstream: add interactive overlays to your standard outstream video formats to reach and engage shoppers browsing gift guides, consuming holiday recipes, and more.
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Advanced CTV: take it one step further with advanced CTV to capture shopper interest while streaming their favorite holiday movies. Branded skins capture attention, while QR codes capitalize on interest by driving shoppers to learn more, purchase, or to a bespoke SecondScreen branded experience.
The best part? We can take one video asset and transform it appropriately for any format on any screen. The ultimate cohesive, storytelling experience.
Unwrap Success With Interactive Video
Interactive cross-device video advertising is a powerful tool for holiday campaigns. By engaging shoppers across multiple devices with interactive content, you can boost engagement, drive conversions, and achieve your advertising goals. Start planning your interactive video ads today and make this holiday season your best yet.
Contact us to learn more about how PadSquad's VidStream+ solutions can bring interactivity to your instream video ads. Let's make this holiday season unforgettable!
