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Using High Impact Creative to Support Full-Funnel Objectives This Holiday Season

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It’s that time of year again. School is out, summer is here and brands are starting to plan for the holiday season (yes, already). 

Just as it has in previous years, the holiday shopping season planning will start way before the actual holidays arrive. To help you get your plan of attack ready to execute, Part 1 of our Holiday Quick Start Series, maps out how and why high impact creative can drive outcomes throughout the entire purchase funnel. 

🔔 tell us about your priorities this holiday season and you'll be entered to win a $200 gift card to a retailer of your choice!

 

 

 

How High Impact Display and Interactive Video Ads Work Across the Customer Journey

Top funnel - Awareness

At the top of the funnel, high impact display and interactive video ads are incredibly effective at capturing attention and generating awareness. The rich media elements and interactive features draw users in, making your brand stand out in a crowded digital landscape. For example, a carousel ad with stunning visuals can introduce your brand to new audiences in an engaging way.

Mid-Funnel - Consideration

Once you've captured initial interest, creative built with engagement in mind can help to move users further down the funnel. At this stage, interactive elements such as polls or clickable hotspots can provide valuable information about user preferences and pain points. This data can then be used to tailor follow-up ads and communications, keeping your brand top-of-mind as users evaluate their options.

Bottom Funnel - Conversion

High impact and interactive ads are ripe for driving conversions. By providing a compelling, immersive experience, they can persuade users to take the next step. Whether it's a dynamic display ad that highlights a special offer or a video ad that guides users to a product page, the goal is to make it easy and enticing for users to complete their purchase.


Case Study: Electronics Retailer Holiday Campaign

For the holiday season, a big-box electronics retailer and PadSquad collaborated on a campaign to promote its tech products for Cyber Monday, utilizing an interactive product cards ad format. This innovative ad allowed consumers to discover and learn about highlighted products while a branded video played, enhancing engagement and product discovery. Additionally, the ad format featured a seamless purchasing option, enabling consumers to directly buy the showcased products from the retailer's website, driving awareness, consideration and sales.

Campaign Results:

CTR (click-through rate): 1.75%
ER (engagement rate): 17.02%

*Creative & Advertiser pictured is for representative purposes only and may not be the actual creative that ran in market

 

Why Choose High Impact Display and Interactive Video Ads This Holiday Season?

 

Enhanced Engagement
  • Interactive Elements 
    • Interactive ads encourage user participation, leading to longer engagement times. Imagine ads that invite users to take quizzes, participate in polls, or explore clickable hotspots. These elements turn passive viewers into active participants, significantly increasing their time spent with your brand.
  • Rich Media Experience 
    • High impact ads often utilize rich media elements like animations, videos, and dynamic content. These elements captivate attention more effectively then static ads, creating a more engaging and memorable experience for users.
Increased Brand Awareness
  • Memorable Experiences 
    • The immersive nature of high impact and interactive ads makes them more memorable, improving brand recall. When users interact with engaging content, they’re more likely to remember your brand long after the ad has ended.
  • Visual Appeal 
    • High-quality visuals and dynamic content create a strong first impression, enhancing the perceived value of your brand. This visual appeal not only attracts attention but also reinforces your brand's image as innovative and high-quality.
Better Performance Metrics
  • Higher Click-Through Rates (CTR) 
    • Engaging and interactive content tends to have higher CTRs compared to standard display ads. The more captivating and interactive your ad, the more likely viewers are to click through to your landing page, increasing traffic and potential leads.
  • Improved Conversion Rates 
    • By engaging users more deeply, high impact and interactive ads can lead to higher conversion rates. When users are actively involved with your content, they are more likely to take the desired action, whether it's making a purchase, signing up for a newsletter, or downloading a resource.
Enhanced Targeting and Personalization
  • Advanced Data Collection 
    • Interactive ads can collect more granular data about user preferences and behaviors. This data is invaluable for refining targeting and personalization efforts, ensuring that your ads reach the right audience with the right message.
  • Tailored Experiences 
    • Personalization features allow for creating tailored ad experiences that resonate more with individual users. By delivering relevant content that speaks directly to the user's interests and needs, you can significantly boost engagement and conversion rates.

A Trusted Partner Can Maximize Your Holiday Media Investments

There is no silver bullet for advertising during one of the noisiest seasons of the year, and you don’t need a holiday miracle to come out on top. All you need is a well-planned and data-driven media strategy that leads with remarkable creative. PadSquad can help you generate the best possible outcomes leading up to and during the 2024 holiday shopping season. Contact our team to get started.

 

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