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Laura Fregeau

Top Trends in CPG Rich Media Advertising for 2025

As we enter 2025, major trends in rich media advertising are reshaping how CPG brands connect with consumers. With technology advancing at a rapid pace, marketers are constantly seeking innovative ways to engage audiences and make a lasting impact. So, let's dive into the top trends that will shape the landscape of rich media advertising for CPG brands this year.

Attention 101: All About Attention Metrics in Advertising

In the crowded digital advertising landscape, simply getting an impression is no longer enough....

Measuring Attention in Digital Ads: What Metrics To Track and How To Use Them

Digital advertising success hinges on one critical factor: attention. In an increasingly crowded...

Creative advertising strategies and insights to accelerate success in the auto industry

The automotive industry is fast-paced and crowded, with brands constantly vying for consumer...

A Digital Advertiser's Cheat Sheet for the World of Attention Measurement

In an era of information overload, digital advertising is experiencing a fundamental shift....

Advertising trends and creative strategies to help brands win in travel

It's no secret that over the last several years, the travel category has undergone a huge...

Cooking up results: Savor Recipes doubles down on high impact ads to engage dorm room chefs

As the advertising industry reckons with the loss of third-party cookies across the internet, the...

From the Big Game to Big Ideas: Using Super Bowl Ad Learnings for Future Campaign Planning

Another Super Bowl has come and gone. Celebrities were spotted, bets were placed, and brands...

PLAYBOOK: Elevate your digital advertising game with the power of high impact creative

How to Win with High Impact Creative

With the increasing shift of consumer attention and...

PLAYBOOK: How to win with high impact creative

How to win with high impact creative

Today’s advertising landscape reflects a changing cultural...

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