As we enter 2025, major trends in rich media advertising are reshaping how CPG brands connect with consumers. With technology advancing at a rapid pace, marketers are constantly seeking innovative ways to engage audiences and make a lasting impact. So, let's dive into the top trends that will shape the landscape of rich media advertising for CPG brands this year.
Captivating consumers with interactive video
Consumers crave engagement, and interactive video ads provide the perfect opportunity for CPG brands to create immersive experiences that drive deeper connections. These ads go beyond traditional video by allowing viewers to interact with elements like clickable hotspots, product showcases, and even gamified features. By enabling real-time engagement, brands can capture attention, boost recall, and encourage consumers to take action directly within the ad experience.
Incorporating personalization in video ads
Gone are the days of generic video spots. In 2025, personalization will reign supreme. CPG brands will harness the power of data-driven insights to tailor video ads specifically to individual consumers. By understanding their preferences, behaviors, and demographics, brands can create compelling videos that resonate on a personal level, fostering a deeper connection and increasing brand loyalty. Pre-roll ads featuring dynamic, personalized content will become a powerful tool for delivering the right message to the right audience at the right time.
Utilizing shoppable creative to drive success
The lines between content and commerce will blur even further in 2025, as shoppable content takes center stage. Consumers will be able to seamlessly shop for products directly from interactive ads, videos, and social media posts. Brands will need to create captivating and engaging content that not only tells a story but also allows consumers to make purchases with a simple tap or swipe. Overlay ads with embedded shopping features will offer a seamless path to purchase, making it easier than ever for consumers to engage and convert.
These top trends in rich media advertising for 2025 promise to change the way CPG brands engage with consumers. From interactive overlays to shoppable creative and personalized video advertisements, marketers have an exciting year ahead. By embracing these trends, brands can stay ahead of the curve, captivate their audience, and drive meaningful results in the ever-evolving digital advertising landscape. So, buckle up and get ready for a thrilling ride into the future of CPG rich media advertising!
Contact us to apply these innovative trends to your media plans.
Editor’s Note: This blog was originally published on August 29, 2022. It was updated on January 5, 2025.
