5 min read
The automotive industry is fast-paced and crowded, with brands constantly vying for consumer attention across the entire vehicle-buying journey. From initial research to final purchase, the competition is fierce, with manufacturers, co-ops, associations, and dealerships collectively spending billions each year to capture the attention of in-market shoppers. According to eMarketer, automotive brands in the U.S. are projected to spend $32 billion on advertising in 2025—a 7.8% increase from 2024.
So how can auto brands cut through the noise and win over today’s discerning vehicle buyers? It all starts with creating remarkable, tailored creative that engages diverse audiences across all screens. Let’s explore how understanding the modern auto consumer and leveraging innovative strategies can drive meaningful connections, dealership foot traffic, and sales.
Read on, or download the full report here.
Who is the modern vehicle buyer?
Today’s auto shoppers are diverse, with preferences shaped by technological advancements, economic factors, and societal shifts. Many buyers are replacing aging vehicles, while a vital 15% are adding vehicles for growing families. These consumers prioritize practicality, individuality, and affordability.
Did you know? 25% of auto intenders switched away from their preferred brands in the past 12 months.
What are the best creative solutions for automotive brands?
Automotive brands that excel at driving the category are those that create meaningful connections with consumers across the buyer's journey through engaging creative experiences tailored to each stage of the funnel. High-impact ad formats—such as CTV, video, and interactive display—are crucial for building awareness, enhancing engagement, and driving action.
Did you know? A travel brand leveraging interactive rich media on mobile to inspire actions drove a 14.67% engagement rate through the use of a swipeable image gallery.
To convert interest into action, cross-device creative with animations and strong calls to action encourages visits to websites or dealerships and supports lower-funnel actions like inquiries, quotes, and test drive bookings.
Did you know? An auto brand leveraging interactive, in-stream video ads saw a 33pt lift in consideration
What are the best targeting tactics for automotive audiences?
Effective advertising requires both creative excellence and precise targeting. Data-driven audience targeting ensures your message reaches the right people at the right time, maximizing engagement and driving conversions. Consider options like leveraging first party data segments, retargeting tactics, and pinpointing high-value multicultural audiences.
Did you know? An auto brand drove a 21pt lift in purchase consideration by identifying and targeting a Hispanic audience for their all-new vehicle.
The automotive industry is evolving rapidly, and brands need innovative media and creative strategies to stay competitive. By understanding your audience, creating dynamic content, and using precise targeting methods, you can connect with today’s diverse vehicle buyers, inspire action, and drive results.
Ready to stand out in the automotive market? Contact us today to get started, and download our Automotive Advertising Pulse Report for more insights and strategies.
