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PLAYBOOK: Elevate your digital advertising game with the power of high impact creative

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How to Win with High Impact Creative

With the increasing shift of consumer attention and advertising dollars to digital channels, it's our belief that cutting through this increase noise and clutter requires a fresh and new way of approaching digital creative.

We partnered with Echelon and Lumen Research to issue three different surveys, studying over 2,000 consumer respondents, to prove the effectiveness of a new digital creative approach. Stemming from this research, we've developed four digital advertising plays that can be a useful starting point for leveraging innovative creative to power impactful digital campaigns. 

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This blog post is all about Play #1: The Engagement Trifecta. You can read more about the other research-based digital advertising plays here, here, and here. Or download the full comprehensive playbook "How to Win with High Impact Creative". 

Download the playbook here

An excerpt from our playbook

Play #1: The Engagement Trifecta

In today's competitive advertising landscape, brands are constantly seeking innovative ways to capture and maintain their audience's attention. Enter the "Engagement Trifecta," a game-changing strategy that combines sight, sound, and touch to create immersive and interactive advertising experiences.

By tapping into the power of these three senses, brands can stimulate their audience's emotions, cultivate positive brand sentiment, and ultimately drive purchase decisions.


The impact of immersive and interactive ad formats cannot be overstated. Research shows that these formats generate a staggering 3.8 times higher attention compared to standard digital display ads. This means that brands utilizing these formats have a significantly better chance of capturing their audience's interest and holding their attention for longer periods of time. As a result, consumers are more likely to engage with the brand's message and develop a deeper connection with the product or service being advertised.


of consumers have a favorable opinion of brands that employ rich media ads


But the benefits don't stop there. According to recent studies, a whopping 83% of consumers have a favorable opinion of brands that employ rich media ads. This positive sentiment is a direct result of the engaging and interactive nature of these ad formats, which allow consumers to actively participate in the advertising experience. By incorporating elements such as touch, interactive videos, or 360-degree visuals, brands can create an immersive environment that not only captures attention but also leaves a lasting impression on the viewer.

Furthermore, interactive ad formats have been found to be 64% more likely to motivate purchase decisions compared to standard ads. This is a significant advantage for brands seeking to drive conversions and increase their return on investment. The interactive nature of these ads allows consumers to experience the product or service in a more tangible way, leading to a heightened desire to make a purchase. By providing a hands-on experience or allowing consumers to explore different features and options, brands can effectively demonstrate the value and benefits of their offerings, ultimately influencing the consumer's decision-making process.

With the numbers speaking for themselves, it's clear that this innovative approach is a game-changer in the realm of advertising. So, if you're a brand looking to stand out from the competition and leave a lasting impression on your audience, it's time to embrace the power of the "Engagement Trifecta."

Want to see how what rich media can do for you? Contact us to get started today. 

Click here to read all about Play #2: The Mirror Effect

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