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[Play #3] Interactive Experiences that Sell: The Role of 'Motion Offense' in Successful Marketing Campaigns

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In today's fast-paced digital world, it's crucial for businesses to find innovative ways to capture the attention of their target audience. That's where the "Motion Offense" play comes into play. Incorporating interactive elements into your video ads can elevate the viewer's experience from passive watching to active engagement.
Imagine a scenario where a viewer is watching a video ad for a trendy fashion brand. With the power of the "Motion Offense" play, you can seamlessly integrate interactive features such as clickable product tags or a virtual try-on experience. This not only grabs the viewer's attention but also entices them to actively participate in the ad.


Our research has shown that this interactive approach has a significant impact on consumer behavior. In fact, viewers who engage with interactive instream video ads are 2.3 times more likely to consider purchasing the featured product or brand. By encouraging active participation, you are effectively turning viewers into potential customers.

Furthermore, our research also revealed that 42% of consumers find shoppable video ads to be a more convenient way to shop compared to the traditional online shopping experience. With just a click, viewers can explore product details, add items to their cart, and make a purchase directly from the video itself. This streamlined approach saves time and provides a seamless shopping experience for the consumer.

By embracing the "Motion Offense" play and incorporating interactive elements into your video ads, you can create a truly remarkable experience for your audience. Not only will viewers be captivated by the engaging content, but they'll also be more inclined to take action and convert. So why settle for a standard online shopping experience when you can provide an interactive and convenient journey for your customers? Unleash the power of the "Motion Offense" play and take your video ad experiences to the next level.

Want to see what rich media can do for you? Contact us today.

Click here to read all about Play #4: The Attention Grab


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