2 min read

Digital Test Drives: Interactive Ads Let Consumers Experience Auto Brands

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In today's digital era, where consumers have endless options at their fingertips, auto brands are constantly looking for innovative ways to stand out and capture the attention of potential buyers. One powerful tool that has emerged in recent years is interactive rich media ads, particularly interactive video advertising. These ads not only catch the eye with their visually stunning designs, but they also provide a unique and immersive experience for consumers to truly engage with the auto brand - to allow consumers to get their virtual hands on vehicles, and into the drivers seat.

One of the most effective ways these interactive ads engage consumers is by offering virtual "test drives." Gone are the days when potential buyers had to visit a dealership and physically get behind the wheel to experience a car. With interactive rich media ads, consumers can now take a virtual test drive from the comfort of their own homes. Through engaging features like 360 degree video, product hotspots, and haptic responses, these ads can provide a robust digital experience with a vehicle. By providing this firsthand experience, auto brands are able to create a deeper connection with consumers and increase the likelihood of a purchase.

Furthermore, interactive rich media ads provide auto brands with valuable data and insights. By tracking consumer interactions within the ad, brands can gain a better understanding of consumer preferences and behavior. This data can then be used to refine marketing strategies, improve product offerings, and enhance the overall customer experience.

Recently, Toyota launched a campaign promoting the all new bZ4X EV using our interactive video product, VidStream+. VidStream+ enhances video assets with interactive features like product cards, maps, polls and more. It is designed to allow buyers to explore vehicles in more depth all within the video experience. In this case, the scrollable product cards rotate to include information about bZ4X vehicle performance, exterior, interior and charging details. View demo here.

Learn more about how Toyota is piloting the future of advertising with PadSquad's interactive ads in Wards Auto and AdExchanger.

In conclusion, the power of interactive rich media ads cannot be underestimated for auto brands. They offer consumers a unique and immersive experience, allowing them to truly engage with auto brands and experience their products in a virtual setting. By harnessing the potential of these ads, auto brands can create a stronger connection with consumers, drive sales, and stay ahead in the competitive market. So, buckle up and get ready to take a virtual test drive like never before!

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