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Carter Opsahl

How to Ace Your Back-to-School Advertising Campaigns

As one school year winds down, and summer approaches, back-to-school (BTS) shopping is a significant event for families across the U.S., with billions spent on clothing, supplies, and technology. In fact, 55% of BTS shoppers begin making purchases as early as July.  

How Interactive Video Ads Drove 350K+ Store Visits for a Leading Retailer

When it comes to digital advertising, success is often measured by simple metrics such as...

Winning Mother's & Father's Day Marketing with High Impact Advertising

Each year, Mother’s Day and Father’s Day drive billions in retail spending as families celebrate...

How CPG Brands Are Winning with Interactive Video Ad Experiences

Picture this: you're mindlessly scrolling through your feed, skipping video after video ad, until...

The Big 5: The Advertiser's Guide to $1.2T in Shopping Moments

Each year, key seasonal events drive a surge in consumer spending, pushing retailers into a fierce...

Super Bowl LIX Advertising: The Hits, The Misses, and Key Trends

The Super Bowl has long been the biggest stage for advertisers, where brands aim to create...

Transforming QSR Digital Ads: Interactive Ads Drive 6.5X ROAS for National Chain

In a competitive QSR advertising landscape, one food and beverage chain faced a challenge: how can...

Eye-Tracking Technology: The Pros and Cons of Using It To Measure Ad Attention

In the rapidly evolving world of digital advertising, understanding how consumers interact with ads...

How Holiday Advertisers Can Election-Proof Their Campaigns

With the 2024 election season approaching, holiday advertisers may feel the pressure of a...

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