With the 2024 election season approaching, holiday advertisers may feel the pressure of a competitive Q4 advertising market. But fear not—election cycles don't have to derail your end-of-year advertising efforts. Even though only 28% of political ad spend will be on digital platforms and political advertising will constitute just 3.1% of total U.S. media spend, the right strategies can help you stand out and succeed this Q4.
For automotive brands, capturing and retaining consumer attention is a unique challenge....
As the days grow longer and temperatures rise, brands across the spectrum gear up for one of the...
In the bustling realm of retail, where every click and conversion counts, the choice between rich...
As the school year starts to wind down, the hustle and bustle of the back-to-school season for...
Political ad spending on social media platforms is projected to reach unprecedented levels this...
Political campaigns are continually seeking innovative ways to reach and engage voters. One such...
Automotive marketing is a highly competitive landscape, making the ability to measure the success...
The Consumer Electronics Show (CES) 2024 was a spectacle of innovation, and PadSquad made its mark...
With Super Bowl LVIII just around the corner, advertisers are gearing up for the monumental event,...
