In a competitive QSR advertising landscape, one food and beverage chain faced a challenge: how can they showcase value offerings to diverse consumer segments while driving measurable results? The solution came through an innovative partnership leveraging high impact ads that transformed traditional menu promotion into an engaging digital experience, ultimately driving a measurable sales lift.
The campaign centered on a groundbreaking interactive ad format that invited customers to create their perfect meal combinations through an intuitive drag-and-drop interface. This novel approach to QSR advertising turned passive viewers into active participants, allowing them to discover personalized pairings while highlighting affordable price points. By engaging viewers in a hands-on experience, the brand effectively deepened consumer connection and drove stronger intent to purchase.
Through PadSquad's strategic partnership with Attain, a leading permissioned commerce data platform, the campaign delivered precisely measured, real-time sales-based performance insights. This powerful combination of creative innovation and data intelligence revealed transformative learnings for QSR advertisers:
Capturing attention to increase engagement
High impact ads proved to be successful at standing out in a cluttered QSR advertising space by not only capturing attention but ultimately driving meaningful engagement with the brand.
The chain’s campaign surpassed the industry benchmark for engagement rate by over 71%, showcasing the creative's ability to capture and hold audience attention.
Turning consumer interest into action
It’s one thing to capture attention, but the real challenge for QSR brands lies in transitioning interest into action. With a click-through rate that exceeded benchmarks by 24%, interactive ads proved effective at turning consumer interest into actionable clicks to advance the consumer journey.
Influencing consumer attitudes
By nature, interactive ads are designed to inspire action beyond initial engagements and clicks and build brand affinity. With a 4-point lift in purchase intent, these interactive menu pairing ads influenced consumer attitudes and drove brand consideration.
Transforming perceptions into sales
Lastly, the holy grail for QSR advertisers is tying online digital advertising to offline sales, and interactive ads are proving to be a key factor in moving consumers through the funnel to purchase. The chain’s high impact campaign saw notable sales metrics, including:
- Generating 6.5x in new buyer ROAS - demonstrating advertising efficiency in acquiring new customers
- Driving an efficient cost per store visit - cost-effectively driving foot traffic to retail locations
This campaign’s success highlights how PadSquad’s partnership with Attain helps advertisers optimize multiple KPIs at once. With real-time performance data, brands can fine-tune their creative strategy and deliver tailored QSR advertising experiences that drive engagement, boost sales, and increase conversions across platforms and formats.
Ready to elevate your QSR advertising with high-impact, interactive ads that drive real results? Let’s create something remarkable together—reach out to PadSquad today.
*Note: creative demos linked are for demonstrative purposes only and may not reflect the actual brand or creative that ran in market.
