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CASE STUDY

The Coffee Bean & Tea Leaf

Enticing consumers with shoppable holiday-inspired creative

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The Perk Up Your Holidays Campaign

 

The Objective

The Coffee Bean & Tea Leaf set out to promote 3 seasonal holiday beverages to entice shoppers and drive interest and foot traffic. 

 

The Solution

This holiday campaign leveraged PadSquad's high impact Reel format to show off the lineup of speciality drinks. Holiday shoppers were greeted with options of coffee goodness in a dynamic reel featured at the bottom of the creative. Consumers were invited to swipe right on each drink to enlarge it to full screen, with a CTA to “Order Now” to get people in stores.

The Results

The holiday-inspired ad was highly effective, encouraging consumers to "Order Now" through engaging and interactive coffee content. It surpassed benchmarks for both engagement rate and exposure time, demonstrating that interactive elements can capture and maintain attention, even during the busy holiday season.
8
X

Engagement Rate Benchmarks

2.8
X

Exposure Time Benchmark

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