In today's digital age, entertainment brands have a great opportunity to revolutionize the industry by tapping into interactive video ads. Think you need to limit yourself to the traditional :15 or :30 video promo or trailer? Think again. Traditional video spots are heavily used in the entertainment category, but just as entertainment and sports have entered the digital age, it’s time for the video ads to do the same! Gone are the days of passive advertising; now, viewers crave more captivating ad experiences.
Particularly in the sports arena, entertainment brands have realized that sports fans are passionate and engaged individuals, making them the perfect audience for interactive video ads. By incorporating elements of interactivity and gamification, these ads create an immersive experience that keeps viewers hooked, wanting more and tuning into live programming.
Moreover, interactive video ads open up a world of possibilities for brands to connect with their target audience on a deeper level. Through personalized interactions, they can gather valuable data about viewers' preferences and behaviors, allowing them to tailor future ads to individual interests. This level of customization not only enhances the experience but also makes the ads more relevant and meaningful to the viewer.
In the spring of 2023, one national entertainment brand partnered with PadSquad to develop interactive video ads to reach sports fans and drive tune in for the opening games of a major sports franchise. In a sea of traditional promo ads, this brand leveraged interactive features within their videos like press and hold, slide to reveal, and graphic overlays to grab attention of fans and generate awareness and tune-in for the 2023 season. Not only did the interactive videos drive a whopping 19%+ engagement rate, but the 2023 opening weekend saw 199% more viewers than 2022.
In conclusion, some entertainment brands have truly shaken up the sports industry with their interactive video ads. These ads not only captivate viewers but also allow them to actively engage with the content. By incorporating elements of gamification and personalization, brands can create a truly immersive and tailored experience for sports and entertainment fans. With the ability to measure effectiveness in real-time, this new form of advertising is revolutionizing the way brands connect with their audiences. The creative opportunities are endless. Contact us to learn more about how to take your traditional video ads and make them interactive!
