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The Travel Advertising
Pulse Report

Trends & Creative Strategies For Travel Ads

Deep dive into the ever-changing travel advertising landscape and explore the latest consumer and advertiser trends in the category. Download now to learn key media and creative strategies to make an impact with your travel audience.

Advertising report with travel advertising examples

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What's Inside:

  • The state of travel advertising for 2025 and beyond.
  • A deep dive into who today's travel consumer is.
  • Best-in-class travel advertisement examples
  • Case studies showing how high-impact creative and targeting helped tourism and vacation brands like Amelia Island and Celebrity Cruises.
  • Recommendations on proven targeting strategies for pinpointing your travel audience.
Travel advertising example for tourism ad

Key Insights
$
9
B

Travel advertising will hit a record high in 2025

48
%

Of consumers plan to travel 1-2 times this year

223
%

Increase in searches for "solo" travel over the past decade

Turnkey plays to drive outcomes across the funnel

Through our research, we've unearthed simple truths about creative’s role in driving outcomes across the funnel, and created 4 turnkey plays that you can activate to step firmly into the future of high impact creative: