Your mobile advertising budget is valuable. You don’t want to waste your hard-earned dollars on ineffective ad campaigns that don’t bring you results, do you? And, with so many advertising platforms available, it can be hard to know where to start and what ads to choose.
As it turns out, there are five proven mobile advertising best practices that lead to better returns on investment – and more satisfied customers. Learn these five mobile advertising best practices today, and watch your business skyrocket.
1) Use video content
Incorporating video content into your mobile advertising is a great way to boost your brand. Interactive and innovative videos can capture attention, while still providing the information customers need. Plus, using rich media can help make your ads more engaging and visually appealing. Ultimately, though, it's important to keep your brand's goals and KPIs in mind when creating any mobile advertising campaign.
2) Plan your strategy from the start
Starting with a mobile advertising strategy is key to success. You need to think about your audience, where they are, and what mobile environments they are using. Solutions like personalized rich media and DCO can help you reach your target consumers on their terms. By planning your mobile advertising strategy from the start, you can set yourself up for success.
3) Use contextual targeting
Advertisers can use contextual targeting to serve ads that are relevant to the audience’s current context, such as their location, the weather, the time of day, or the app or website they're browsing. This type of targeting can be especially effective for mobile consumers, who are often on the go and have limited attention spans. As third-party cookies continue to disappear from mobile environments, contextual targeting will become an increasingly important tool for effective mobile advertising.
4) Get creative with your ad formats
Banner blindness is real! Traditional banner ads can be overlooked, so think outside the box when it comes to mobile advertising. Interactive rich media ads, for example, are more likely to capture attention and be more memorable. Static mobile banners put unnecessary creative and copy limitations on advertisers, when rich media offers a larger canvas to tell your story and drive deeper, interactive engagements.
5) Take advantage of native mobile technologies
Mobile devices provide a host of unique technologies and features that many other devices do not. Tapping into these innovative technologies like augmented reality and haptic responses will make your advertising stand out and increase engagement and time spent with your creative. Incorporating immersive technology elements into your rich media is proven to increase the performance of advertising.
Contact us to learn more about how we can help you perfect and execute your mobile advertising!