It’s never too early to start planning for the holidays! With consumer spending set to reach $1.3 TRILLION this holiday season, and shopping to kick off as early as October (move over Halloween), this e-book shares all you need to know as you go to market with your holiday ‘23 advertising campaigns. Check out some highlights below and click here to download the full E-Book.
Holiday shoppers will spend more than ever, earlier than ever
Holiday shopping now kicks off long before Black Friday and Cyber Monday with the majority of gift-givers on the hunt as early as October! And with spending expected to increase 4.5% YOY to a whopping $1.3T, marketers need to be prepared and creative to reach holiday shoppers and entertainers during this hectic time of year.
Digital ads drive gift discovery and purchase intent for holiday shoppers
More than 50% of gift-givers and entertainers are influenced by digital ads during the holiday season, with the majority of shoppers motivated to purchase after seeing ads that feature deals or discounts.