A media planners guide to standing out with high impact creative
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What's Inside:
The state of the back-to-school market.
Why interactive ads should be part of your media mix.
The role of advanced CTV ads for capturing shopper attention.
How creative punches above media placements and ad targeting for back-to-school.
Key Insights
60
%
of back-to-school shoppers say digital ads are helpful in making purchase decisions.
82
%
of shoppers take action after seeing a CTV ad.
46
%
of shoppers are more likely to purchase a product after viewing an interactive ad.
Turnkey plays to drive outcomes across the funnel
Through our research, we've unearthed simple truths about creative’s role in driving outcomes across the funnel, and created 4 turnkey plays that you can activate to step firmly into the future of high impact creative:
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