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Holiday Favorite Things: Digital Ads Edition

A media planners guide to proven creative strategies for the holidays.

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Download the guide!

What's Inside:

  • A snapshot at holiday spend and key shopper trends.
  • Fresh performance insights on shoppable and personalized rich media ads.
  • How Dynamic Creative can deliver personalized ad experiences.
  • Creative imperatives for holiday advertisers that want to drive engagement and acquisition.

 

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Key Insights

15
%

of holiday shoppers are more likely to shop with brands who provide relevant offers and recommendations.

64
%

of holiday shoppers have been motivated to make a purchase after seeing deals/discounts promoted in a rich media ad.

48
%

of holiday shoppers are likely to scan a QR code to learn more about a product or brand.

Turnkey plays to drive outcomes across the funnel

Through our research, we've unearthed simple truths about creative’s role in driving outcomes across the funnel, and created 4 turnkey plays that you can activate to step firmly into the future of high impact creative: