Explore the shifting dynamics of the automotive advertising industry and uncover insights into consumer behavior and auto advertising trends. Get the strategies you need to connect with and engage your automotive audience effectively.
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What's Inside:
Insights into the future of automotive advertising in 2025 and beyond.
An in-depth look at the modern automotive consumer and their preferences, including the EV advertising audience.
Creative examples from some of the best auto advertising campaigns.
Real-world examples showcasing how innovative creative and precise targeting drove success for manufacturer and car dealer brands like Toyota and Kia.
Expert advice on advanced targeting techniques to effectively reach your audience with automobile ads.
Key Insights
$
32
B
Auto advertising will hit a record high in 2025
Source: eMarketer 2024
117
%
Increase in searches for electric vehicles over the last 3 years
Source: CarMax 2024
$
115
K
Average household income for a new-vehicle buyer
Source: Cox Automotive 2024
Turnkey plays to drive outcomes across the funnel
Through our research, we've unearthed simple truths about creative’s role in driving outcomes across the funnel, and created 4 turnkey plays that you can activate to step firmly into the future of high impact creative:
