Interactive video ads and personalization are essential tools for brands to get their message across to the right audiences. These tools allow businesses to tailor their messaging to a specific group of people, helping them create highly personalized experiences that help engage potential customers. By leveraging the power of interactive video ads and personalization, brands can reach more people, increase their ROI, and provide the best possible experience to their customers.
What are interactive video ads?
Interactive video ads are a form of digital video advertising that incorporates interactive elements into the video content. These elements could be anything from clickable buttons to quizzes to 360-degree product views. The goal of interactive video ads is to more deeply engage viewers and encourage them to interact with the content in a way that provides more information about products and services. Interactive video ads are becoming increasingly popular as consumers are looking for more engaging and interactive content in the digital ecosystem.
The rise of personalization in advertising
In the past few years, the importance of using data for audience targeting in digital advertising has become more and more prevalent. Advertisers are no longer content with casting a wide net and hoping for the best – they want to reach the people who are most likely to be interested in their products or services. But what about the creative experience that pairs with audience targeting? That's where personalized ads come in. By tailoring ads to the interests and behaviors of specific audience segments, advertisers can increase their chances of converting viewers into customers. Personalized ads can take many forms, from ads that feature deals based on a specific location, or showcases products based on gender. The key is to make the ad content relevant so the consumer feels seen, which in turn can lead to greater engagement and conversions. As technology continues to advance, we can expect personalized ads to become even more sophisticated and effective at engaging the right audiences.
How interactive video ads and personalization work together to engage the right audiences
Personalization can be a powerful tool when used in combination with interactive video ads for audience engagement. Interactive video ads further enhance the creative experience by offering a more immersive and engaging platform for the personalized content to be delivered. Traditional personalization tactics that have long been used with display ads can also be used within video to make personalized, interactive experiences. For example, video overlays can showcase back-to-school styles for girls versus boys, and product hotspots on the video could highlight car features important to moms with young kids specifically. Together, personalization and interactive video ads create a dynamic and effective strategy for engaging the right audiences and achieving desired outcomes.
Examples of successful campaigns using interactive video ads and personalization
There are no shortage of creative personalization techniques that make video ads resonate better with a defined audience, but here are some of our favorites:
This WNBA interactive video campaign personalized the creative frame based on date and time of day to highlight specific games and their times.
And this Valvoline video campaign personalized creative based on language, serving in-language assets to Spanish speakers.
Contact us to learn more about personalized interactive video creative.
