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Liz Cerrone

We're Closing the Loop Between Digital Ads & Real-World Visits

Foot traffic measurement meets high-impact creative, giving marketers proof that their campaigns are moving people, not just pixels.

Back-to-School: Connecting Digital Media to Real-World Outcomes

Back‑to‑school is one of the most competitive moments of the year.Parents are starting earlier....

PadSquad Reports Significant Growth in Video Adoption

Year-over-Year Growth in Video Adoption and Revenue Highlights Changing Priorities for...

PadSquad Wrapped 2025

For PadSquad, 2025 was the year we doubled down on a belief that has guided us from the start:...

Winning Fan Attention During the 2026 FIFA World Cup

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How Brands Can Capture $1.2 Trillion in Consumer Spend During 5 Key Shopping Moments

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Is Your Creative Strategy Holiday-Ready

With$1.4 trillion in forecasted U.S. holiday sales, brands have a golden opportunity to connect...

New Research: Interactive Video Creates Untapped Opportunity for Brand Engagement

Interactive video advertising, positioned to capture a significant share of the $191 billion...

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