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Liz Cerrone

Beyond the Broadcast: High-Impact Creative That Turns Sports Attention Into Action

Live sports is the last reliable mass audience in media. People watch live, together, with full attention. From NFL Kickoff through the playoffs, that's a window almost nothing else can match.

We're Closing the Loop Between Digital Ads & Real-World Visits

Foot traffic measurement meets high-impact creative, giving marketers proof that their campaigns...

Back-to-School: Connecting Digital Media to Real-World Outcomes

Back‑to‑school is one of the most competitive moments of the year.Parents are starting earlier....

PadSquad Reports Significant Growth in Video Adoption

Year-over-Year Growth in Video Adoption and Revenue Highlights Changing Priorities for...

PadSquad Wrapped 2025

For PadSquad, 2025 was the year we doubled down on a belief that has guided us from the start:...

Winning Fan Attention During the 2026 FIFA World Cup

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How Brands Can Capture $1.2 Trillion in Consumer Spend During 5 Key Shopping Moments

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Is Your Creative Strategy Holiday-Ready

With$1.4 trillion in forecasted U.S. holiday sales, brands have a golden opportunity to connect...

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