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OM Media Trials - Small Shifts Big Lifts
NEW VIDEO RESEARCH

Small Shifts.
Big Lifts.

Standard video doesn't cut it anymore. Enhanced and interactive video formats drive more attention, recall, and purchase intent.

New research from PadSquad & OM Media Trials reveals how small shifts lead to better outcomes across devices and across the funnel. 

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What's Inside:

  • Enhanced video formats increase attention & recall
    Even subtle motion, frames, or dynamic elements help videos stand out faster and stick longer.

  • Interactive elements strengthen intent, even without clicks
    Participation cues create a cognitive pause that boosts memory and perception across generations.

  • Shoppable features turn attention into action
    Store locators, product finders, and instant CTAs drive search intent lift.

 

Key Insights:
3×
Greater Impact on Purchase Intent

Enhanced and interactive video drives 3× more impact vs. traditional pre-roll

18%
More Seconds Fully In-View

Enhanced video formats keep consumers engaged longer, increasing message retention

+10pts
Lift in Brand Preference

Enhanced video drives a 10-point lift in brand preference among exposed audiences

Turnkey plays to drive outcomes across the funnel

Through our research, we've unearthed simple truths about creative’s role in driving outcomes across the funnel, and created 4 turnkey plays that you can activate to step firmly into the future of high impact creative: