Dive into the data on creative impact. Download to learn how to maximize your next digital campaign through enhanced creative, rich media, and other data-informed tactics.
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Key Insights
Creative quality drives
56
%
of impact on purchase intent.
Rich media creative drives
4
X
the attention of standard display ads.
More than
80
%
of consumers hold favorable opinions of brands after viewing interactive ads.
Turnkey plays to drive outcomes across the funnel
Through our research, we've unearthed simple truths about creative’s role in driving outcomes across the funnel, and created 4 turnkey plays that you can activate to step firmly into the future of high impact creative:
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