As we head into the exciting year of 2024, the world of rich media advertising is poised for some incredible trends that will revolutionize the way CPG brands connect with consumers. With technology advancing at a rapid pace, marketers are constantly seeking innovative ways to engage audiences and make a lasting impact. So, let's dive into the top trends that will shape the landscape of rich media advertising for CPG brands in the coming year.

How can CPG brands tap into Augmented Reality advertising?

Get ready to step into a world where virtual and reality seamlessly merge. Augmented reality (AR) technology is taking center stage as a way to allow consumers to interact with products in a whole new way. From trying on virtual makeup to visualizing furniture in their living rooms, AR experiences in ads will captivate audiences and drive conversions like never before.

Should CPG advertisers leverage personalized video ads?

Gone are the days of generic video spots. In 2024, personalization will reign supreme. CPG brands will harness the power of data-driven insights to tailor video ads specifically to individual consumers. By understanding their preferences, behaviors, and demographics, brands can create compelling videos that resonate on a personal level, fostering a deeper connection and increasing brand loyalty. 

Are shoppable ads really something CPG brands can take advantage of?

The lines between content and commerce will blur even further in 2024, as shoppable content takes center stage. Consumers will be able to seamlessly shop for products directly from interactive ads, videos, and social media posts. Brands will need to create captivating and engaging content that not only tells a story but also allows consumers to make purchases with a simple tap or swipe.

These top trends in rich media advertising for 2024 promise to revolutionize the way CPG brands engage with consumers. From immersive augmented reality experiences to personalized video advertisements, marketers have an exciting year ahead. By embracing these trends, brands can stay ahead of the curve, captivate their audience, and drive meaningful results in the ever-evolving digital advertising landscape. So, buckle up and get ready for a thrilling ride into the future of CPG rich media advertising!

Contact us to apply these innovative trends to your media plans.