The Consumer Electronics Show (CES) is the largest technology event in the world and a must-attend event for tech fans and professionals alike. Every year, CES brings new and exciting advances in consumer technology, and this year's show promises to be no different. As we approach CES 2023, I am looking forward to seeing what new and innovative products will be announced. Here are the five things that I am most excited about at CES 2023.
Personalization
In the realm of advertising, targeting and personalization are quickly becoming industry buzzwords. CES 2023 is sure to have plenty of exciting advancements in this space. Personalization has become a major focus of the marketing world, and it's easy to understand why. With the ability to customize ads to a target audience, brands can create powerful campaigns that really resonate.
The Changing Video Landscape
At CES 2023, there will be an in-depth discussion about the evolving video landscape and the latest tools and data that brands need to leverage in order to remain competitive. This will be an excellent opportunity for marketers to get an inside look at the changes taking place in the video space and to gain insights into how they can better target their audiences. There will also be presentations from industry leaders on best practices for programmatic advertising and strategies for reaching viewers on streaming platforms.
The Evolution of Measurement & Attention
This year at CES, discussion surrounding the importance of measurement and attention in advertising is in the spotlight. As more companies turn to digital solutions to increase visibility and engage with their target audiences, the need for better metrics and technologies that help track performance becomes even more critical. It's no surprise then that there are a number of talks and demonstrations dedicated to measuring and understanding consumer behavior and attention metrics.
Is Everyone Really All-In on Retail Media?
The world of retail media is ever-evolving, and the industry has gone through many changes in recent years. But are marketers and advertisers really all-in on retail media? As we prepare to enter CES 2023, this question is on many people’s minds. At CES, I expect to hear about the surge of retailers looking to get in on retail media and grab share away from Amazon. Similarly, I expect to hear from brands about how they are embracing retail media to create powerful experiences for their customers, especially as we inch closer to a cookie-less future.
New Gadgets & Technology
CES 2023 is set to be a year of incredible innovation and some of the world's most cutting-edge gadgets and new technologies. Many of the world's leading tech companies, such as Samsung, Apple, Microsoft, and Sony will be unveiling their newest and most exciting products, ranging from home robots and appliances to digital assistants and more. Smart home devices are set to become even smarter and more intuitive, and even self-driving cars could be unveiled at the show. CES 2023 is sure to be packed with exciting gadgets and new technology that could revolutionize how we interact with our world.
