3 min read

Book it: how travel and tourism brands leverage interactive rich media to drive visits and bookings

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In an increasingly digital world, travel and tourism brands are finding new and innovative ways to capture the attention of potential visitors and drive bookings. One strategy that has proven to be particularly effective is the use of interactive rich media.

Gone are the days of static images and basic descriptions. Today, travelers want to be engaged and inspired. They want to feel like they are part of the experience before they even step foot in their destination. This is where interactive rich media comes into play.

By leveraging interactive elements such as videos, virtual reality tours, and immersive storytelling, travel and tourism brands are able to create a more captivating and memorable experience for their audience. Instead of simply reading about a destination, potential visitors can now explore it in a whole new way.

For example, a hotel brand can create a virtual tour of their property, allowing potential guests to see every detail of their rooms, amenities, and common areas. Similarly, a visitors bureau can use interactive videos to showcase the unique experiences and attractions their location has to offer. 

The beauty of interactive rich media is that it not only captures attention, but it also drives action. When travelers are able to fully immerse themselves in a destination, they are more likely to be inspired to book their trip. By providing a more interactive and engaging experience, travel and tourism brands can increase their conversion rates and ultimately drive more visits and bookings.


Case Study: Amelia Island Weather-Triggered Campaign

Amelia Island Convention & Visitors Bureau, with their agency Starmark, challenged PadSquad to entice travelers stuck in cold weather, winter climates to book a getaway to sunny Amelia Island, Florida. Our strategy was to deploy a weather-triggered mobile campaign with custom rich media units that would juxtapose the warm luxuries Amelia Island has to offer with the current winter conditions our audience was facing at home. 

The Amelia Island Winter 2022 campaign proved to be successful at reaching leisure travelers in the right weather mindset to drive bookings. The campaign exceeded our benchmarks across every metric, generating an overall engagement rate that was 5x higher than the set benchmark! 

Beyond blowing away media metrics, the campaign was also successful at generating business results for the Amelia Island Convention & Visitors Bureau. The weather-triggered approach targeting northeastern states proved to be significantly impactful as Q1 2022 visitation from this region was up nearly 60% compared to Q1 2021.



In conclusion, the use of interactive rich media has become a game-changer for travel and tourism brands. By creating a more immersive and personalized experience, they are able to capture the attention of potential visitors and drive bookings like never before. So, if you're in the travel industry, it's time to leverage the power of interactive rich media to take your brand to new heights. Contact us to learn more today.

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