3 min read
Viewability Isn’t Everything
Ad viewability isn’t everything. In fact, it’s not much at all. It’s a b.s. metric, unless paired...
How to Do Programmatic Advertising Right
Programmatic is king in the field of digital advertising. The process of automating the purchase of...
Reimagining the First TV Spot with Connected TV
The TV Commercial Doesn’t Look A Day Over 80 Years-Old