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The PadSquad Perspective

Unleashing Creativity: Our Experience at SXSW 2024

Let's talk about the journey we made to the land of tacos, live music, and business innovation – SXSW in Austin, Texas. Yep, I'm talking about the convergence of culture, tech, and purpose that hits you like a wave and leaves you buzzing with ideas long after leaving the Lone Star State.

Cooking up results: Savor Recipes doubles down on high impact ads to engage dorm room chefs

As the advertising industry reckons with the loss of third-party cookies across the internet, the...

Breaking the Social Barrier: Amplifying Political Campaigns Beyond Walled Gardens

Political ad spending on social media platforms is projected to reach unprecedented levels this...

Engage, Educate, Mobilize: Unlocking Voter Potential with Advanced CTV

Political campaigns are continually seeking innovative ways to reach and engage voters. One such...

From the Big Game to Big Ideas: Using Super Bowl Ad Learnings for Future Campaign Planning

Another Super Bowl has come and gone. Celebrities were spotted, bets were placed, and brands...

Measuring Success: Key Metrics for Evaluating the Effectiveness of Auto Rich Media Ads

Automotive marketing is a highly competitive landscape, making the ability to measure the success...

[Play #4] Precision in Advertising: Targeting Genuine Users with the 'Attention Grab' Play

The "Attention Grab" play is a strategic approach that focuses on measuring and optimizing high...

[Play #3] Interactive Experiences that Sell: The Role of 'Motion Offense' in Successful Marketing Campaigns

In today's fast-paced digital world, it's crucial for businesses to find innovative ways to capture...

[Play #2] Beyond the Basics: Harnessing the Mirror Effect for Deeper Consumer Connections

The power of the "Mirror Effect" play lies in its ability to tap into the innate desire for...

PLAYBOOK: Elevate your digital advertising game with the power of high impact creative

How to Win with High Impact Creative

With the increasing shift of consumer attention and...

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