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Case Study

A CPG Brand Drives Seamless Shopping With Click2Cart®

Interactive commerce generates more than $1 million in cart transfers

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The Challenge

A leading CPG brand wanted to shorten the path from product discovery to purchase. While consumers were engaging with digital media, the brand needed a way to convert that engagement into measurable shopping behavior by removing friction from the buying journey.
The Strategy

PadSquad paired high-impact creative with Click2Cart® powered by SmartCommerce, allowing consumers to add products directly to retailer carts from the ad experience. The campaign combined immersive creative with a seamless commerce experience, making it easier for shoppers to act on purchase intent the moment it occurred.

View example creative below.

 
The Results

Removing barriers between inspiration and purchase delivered meaningful commerce outcomes.
$
1
M+

in cart transfer value

90
days

to generate results

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creative more remarkable?

 

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