CONTACT
CASE STUDY

Stella + Chewy's

How Stella + Chewy's captured "raw love" with AR-driven creative

AdobeStock_191415206

Capturing The Look of "Raw Love"

The Objective

Stella & Chewy's and Exverus Media tapped PadSquad to reach pet parents in “raw moments” to drive awareness and interest in Stella & Chewy’s raw natural pet food products. 

 

The Solution

PadSquad built an engaging campaign that leveraged augmented reality (AR) to capture “raw photo moments” between pet parents and their furry friends. We programmatically targeted pet parents across pet-related websites to capture photos with their pets to share across social media. Pet parents could make their photo Instagram ready by choosing a colorful frame to surround their photo before sharing. 

The Results

The innovative ad formats and campaign not only had an engagement rate of 7.0%, but grew brand awareness market share by 2 points, and resulted in an 18-point lift in aided brand awareness, a 21-point lift in consideration and purchase intent, and a 17-point lift in brand consideration.

Read more about this engaging campaign on Adweek.
21
points

Lift In Purchase Intent

7
%

Engagement Rate

Ready to have remarkable creative?

 

Let’s connect

CONTACT US