Take Charge of the Future
The Objective
During the Summer of 2023, Davis Elen Advertising on behalf of the Southern California Toyota Dealers Association (SCTDA) set out to build awareness and consideration for their all-new, all-electric bZ4X vehicle. Facing a saturated EV market, paired with lower consumer education on electric vehicles, the SCTDA needed solutions to break through and move the needle with consumers.
The Solution
To cut through the clutter, Davis Elen deployed a suite of digital video formats, creating a first-to-market interactive video format (VidStream+) to pique interest in the bZ4X and show the available promotions being offered on the car.
Interactive product cards were overlaid on the video asset, with each card showcasing a feature of the vehicle or an active promotion. Consumers were invited to swipe through the product cards while the video played for a fully immersive experience - bringing the best of digital interactivity to standard video in a first for the auto category.
