Introducing Purina Savory Centers
The Objective
Purina was seeking to utilize high-impact mobile creative to introduce Savory Centers to shoppers, raise awareness and garner trial from consumers when in the grocery aisle.
The Solution
Our goal was to engage as many consumers as possible with the PadSquad “Press & Hold” ad format to enable cat owners to reveal ‘what’s inside the can,’ introducing them to Fancy Feast Savory Centers. With four flavors available at launch, we offered an interactive carousel to provide consumers the ability to see each flavor that will excite and delight their feline companion.
